Te Papa Green
General Information about Te Papa Green
The hex color #1A4D44, also known as Te Papa Green, is a dark, muted shade of green. It is composed of 10.2% red, 30.2% green, and 26.7% blue. In the RGB color model, it has values of R:26, G:77, B:68. In the CMYK color model, its values are C:66, M:0, Y:12, K:70. This color evokes feelings of nature, tranquility, and stability. The name 'Te Papa Green' suggests a connection to the natural landscape and may reference a specific location or cultural significance. The color's muted tone makes it suitable for creating a calming and understated aesthetic. It can be used in various design contexts where a natural or earthy feel is desired. The hex code #1A4D44 is a specific and precise representation of this particular shade of green.
The color #1A4D44, also known as Te Papa Green, presents some accessibility challenges, particularly regarding color contrast. When used as text against a white background, the contrast ratio may not meet WCAG (Web Content Accessibility Guidelines) standards for Level AA compliance, which requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Similarly, when used as a background color, ensure that the foreground text provides sufficient contrast. To improve accessibility, consider using a lighter shade of green or a darker text color to increase the contrast ratio. Tools like WebAIM's contrast checker can help evaluate and adjust color combinations. Furthermore, avoid relying solely on color to convey important information; use text labels or icons to ensure that the content remains accessible to users with visual impairments.
Shades
Digital Color Formats
Alternative colors
- #3CB371
A slightly lighter shade of green that provides better contrast on white backgrounds, enhancing readability.
- #003300
A darker shade of green that maintains a natural feel while providing better contrast as a background color for light text.
- #8FBC8F
A muted green that works well in minimalist designs, offering a subtle and calming visual appeal.
Applications
Website Design
In web design, Te Papa Green can be used as a secondary color to evoke a sense of nature and tranquility. It's suitable for websites related to environmental conservation, organic products, or relaxation and wellness. The color can be implemented in website headers, footers, or as a subtle background accent. Consider combining it with neutral colors like beige or light gray to create a balanced and harmonious visual experience. Ensure sufficient contrast with text elements for optimal readability. Also Te Papa Green can be applied to icons and other decorative elements to enhance the nature theme. It pairs well with earthy textures and natural-looking fonts to create a cohesive design.
Interior Design
In interior design, Te Papa Green can bring a touch of the outdoors inside, creating a serene and refreshing atmosphere. It's ideal for bedrooms, living rooms, or studies where a calming environment is desired. The color can be applied to walls, furniture, or decorative accessories. Pairing it with natural materials like wood, stone, and linen can enhance the organic feel. Additionally, Te Papa Green complements indoor plants, further emphasizing the connection to nature. Use it sparingly as an accent color to prevent overwhelming the space. Consider using lighter shades of green for larger surfaces and darker shades for smaller details to add depth and dimension.
Branding
Te Papa Green can be a distinctive choice for branding, especially for companies aiming to project an image of sustainability, health, or natural beauty. It's suitable for logos, packaging, and marketing materials. The color can be used in combination with other earthy tones or paired with brighter accents to create a unique and memorable brand identity. For instance, a company specializing in organic skincare products might use Te Papa Green to convey the natural and eco-friendly aspects of its products. The use of this color on packaging also evokes a sense of freshness, purity and responsibility. This approach builds trust and resonates with environmentally conscious customers.