Tory Blue
General Information about Tory Blue
The color #1A4BA8, also known as Tory Blue, is a deep and rich shade of blue that conveys a sense of professionalism, trustworthiness, and stability. In the RGB color model, it is composed of 10.2% red, 29.4% green, and 65.9% blue. In the CMYK color model, which is used in printing, it consists of 84% cyan, 55% magenta, 0% yellow, and 34% black. This color falls under the blue color family and is often associated with intelligence, authority, and security. Tory Blue is widely used in various applications, ranging from corporate branding to web design, due to its ability to inspire confidence and create a sense of calm. Its hexadecimal representation makes it easy to implement across digital platforms, ensuring consistent color representation in different media. It's a versatile color that can be paired with both warm and cool tones to create visually appealing and balanced designs.
The hex color #1A4BA8, also known as Tory Blue, presents specific accessibility considerations for web development. Its contrast ratio against white (#FFFFFF) is approximately 4.6:1, which meets the WCAG AA standards for normal text but falls slightly short for larger text (18pt or 14pt bold) and user interface components, where a 3:1 contrast ratio is required. Against black (#000000), the contrast ratio is approximately 4.5:1, offering similar accessibility characteristics. To ensure optimal accessibility, particularly for users with visual impairments, it is advisable to use this color with lighter backgrounds or to adjust text sizes and weights carefully. For crucial elements such as buttons or links, consider implementing hover or focus states that provide a clear visual distinction. Employing tools that evaluate color contrast is beneficial in verifying that accessibility standards are met and maintained throughout the design process. Additionally, avoid relying solely on color to convey information; supplement it with text or icons to accommodate users with color vision deficiencies.
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Digital Color Formats
Alternative colors
Applications
User Interface Design
Tory Blue is well-suited for crafting professional and trustworthy user interfaces. It can be effectively used for navigation bars, buttons, and interactive elements, promoting a sense of stability and reliability. This color enhances user experience by providing a clear visual hierarchy and making interfaces more intuitive. For instance, it can be used to highlight active states or important call-to-action buttons, guiding users through the desired actions with ease. The color's calm and inviting nature makes it ideal for applications that require a high level of user trust and engagement, such as financial dashboards or educational platforms.
Data Visualization
In the realm of data visualization, Tory Blue can be employed to create clear and informative charts and graphs. It is particularly effective for representing data sets that require a calm and methodical approach. Its use in displaying trends, statistics, and comparisons can enhance the overall understanding of complex data. Moreover, when combined with complementary colors, Tory Blue can distinguish different categories or segments within a dataset, making it easier to identify patterns and draw meaningful insights. This can be particularly useful in business intelligence dashboards and scientific research presentations, where clarity and accuracy are paramount.
Branding and Marketing
In branding and marketing materials, Tory Blue projects a sense of professionalism, trust, and reliability. It can be effectively used in logos, websites, and marketing collateral to convey a sense of stability and competence. Its calming influence makes it ideal for businesses seeking to establish a strong, trustworthy brand image. It is suitable for industries such as finance, healthcare, and education, where trust is a key factor in building customer relationships. When paired with other colors, Tory Blue can create a balanced and harmonious visual identity that resonates with a target audience.