Chathams Blue
General Information
The hex color #1A4981, also known as Chathams Blue, is a dark, muted shade of blue. It is composed of 10.2% red, 28.6% green, and 50.6% blue. In the RGB color model, this equates to R:26, G:73, B:129. The corresponding CMYK values are C:80, M:44, Y:0, K:49. This color is often associated with feelings of calmness, trust, and stability, making it a popular choice for various applications. Chathams Blue derives its name from the Chatham Islands, a remote archipelago east of New Zealand, and is reminiscent of the deep ocean surrounding the islands. It is frequently used in corporate branding to project a sense of reliability and professionalism. Its hex code makes it easy to specify in digital design contexts.
The color #1A4981, also known as Chathams Blue, has a moderate contrast ratio against white text, but may present challenges for users with visual impairments when used with smaller font sizes. It is recommended to use a higher contrast color for body text to ensure readability. For headings and larger text elements, #1A4981 can be acceptable, but testing with accessibility tools is crucial. When using this color for interactive elements like buttons, ensure sufficient contrast with both the text and the surrounding background to provide clear affordance and usability. Also, avoid using it as the sole means of conveying information, and always provide alternative cues for users with color blindness. Consider pairing it with lighter tints or shades of itself or complementary colors to enhance contrast and visual hierarchy.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Chathams Blue can be used for navigation bars, headers, and as an accent color to create a sense of trust and stability. It pairs well with neutral colors like white, light gray, and beige to establish a professional and clean aesthetic. Its calming nature makes it suitable for websites in the education, finance, or healthcare sectors. However, it's important to use it judiciously, especially for interactive elements, ensuring sufficient contrast for accessibility. It can also be used in data visualization to represent different categories or series, providing a visually appealing and informative presentation.
Interior Design
In interior design, #1A4981 can be employed to create a serene and sophisticated atmosphere. It works well in bedrooms, studies, or living rooms where a calm and relaxing ambiance is desired. It can be used as a wall color, upholstery for furniture, or as an accent color in rugs and decor items. Pairing it with warm, earthy tones like terracotta or natural wood can balance its coolness and add depth to the space. Metallic accents like gold or copper can also enhance its elegance. Consider the lighting in the room, as it can affect the perceived color and mood.
Graphic Design
Chathams Blue can serve as a foundation for creating sophisticated and professional graphics. Its calming and trustworthy feel makes it ideal for corporate branding, especially for companies wanting to convey reliability and expertise. In infographics, it can represent data categories or provide a subtle background that doesn't distract from the information. Furthermore, it's a versatile color for social media graphics, offering a balance between formality and approachability. Experiment with different font colors and graphic elements to find the perfect combination that reflects the brand's identity and resonates with the audience.