Chathams Blue
General Information
The hexadecimal color #1A497E, also known as Chathams Blue, is a dark shade of blue that evokes feelings of calmness, stability, and trust. It is composed of 10.2% red, 28.6% green, and 49.4% blue. In the RGB color space, it is often described as a muted, deep blue with a hint of gray. The color is named after the Chatham Islands, a remote archipelago in the Pacific Ocean, known for their unique environment and serene landscapes, which reflects the color's association with tranquility and nature. In color psychology, dark blues are often associated with professionalism, security, and reliability, making #1A497E a popular choice for corporate branding and website design aiming to project these qualities.
The color #1A497E, also known as Chathams Blue, presents some accessibility challenges. Its relatively dark hue means that it requires careful consideration of contrast ratios when used with text or other foreground elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When using #1A497E as a background, ensure that text is sufficiently light to meet these standards, such as white (#FFFFFF) or a very light gray. Tools like contrast checkers can help verify compliance. Also, avoid using this color for crucial visual elements without proper text labels, as it may not be easily distinguishable for users with visual impairments, especially those with low vision or color blindness. Using sufficient contrast will allow the color to be used effectively while maintaining accessibility for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Chathams Blue can be used for website headers and navigation bars to create a professional and trustworthy feel. Its calming nature makes it suitable for sites in the finance, healthcare, and education sectors. Using it as a background color for specific sections can also highlight important content, while lighter text on this background ensures readability. It works well when combined with complementary colors or used in a monochromatic palette to establish a consistent and visually appealing user interface. Also consider using it for button hover states to indicate interactivity.
Interior Design
In interior design, Chathams Blue can be used to create a soothing and sophisticated atmosphere in bedrooms or living rooms. It pairs well with neutral tones like gray and beige, as well as natural materials like wood and stone. Accent pieces in complementary colors like coral or gold can add warmth and visual interest. Consider using it on walls or furniture to establish a calming environment. The use of this color can contribute to a space that feels both elegant and relaxed.
Branding
Chathams Blue offers a good choice in creating branding packages for companies wanting to convey a sense of trust and reliability. Its dark shade and calming effect is suited for the creation of logos, website design and marketing materials. Combining it with other neutral colors is recommended to convey professionalism. It is particularly effective for businesses in fields like finance, technology, and consulting. Utilizing this shade across branding assets builds a strong and consistent brand identity.