Te Papa Green
General Information about Te Papa Green
The hexadecimal color code #1A4743, also known as Te Papa Green, represents a dark shade of green with moderate saturation. It is composed of 10.2% red, 27.84% green, and 26.27% blue. In the RGB color model, it has the values (26, 71, 67). Te Papa Green evokes feelings of nature, earthiness, and tranquility. It is often associated with environmental awareness and sustainability. The color is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its connection to nature and cultural heritage. Its unique blend of muted tones makes it a versatile choice for various design applications, especially where a natural and understated aesthetic is desired.
The hex color #1a4743, also known as Te Papa Green, presents moderate accessibility challenges. Its contrast ratio against white is approximately 3.7:1, which does not meet WCAG's AA standard of 4.5:1 for normal text. When used as text on a white background, users with moderate visual impairments may find it difficult to read. However, it meets the WCAG AA standard of 3:1 for large text. To improve accessibility, consider using #1a4743 for larger text elements or pair it with a lighter background color to enhance contrast. Testing with accessibility tools is recommended to ensure compliance with accessibility guidelines, especially for interactive elements such as buttons and links. Avoid using this color for critical information if contrast cannot be improved. The color can be used for decorative purposes where contrast is less important.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Environmental Organizations
Te Papa Green can be used as a primary color for websites focused on nature, sustainability, or environmental themes. Its earthy tone evokes feelings of calmness and stability, making it suitable for backgrounds, headings, and accents. It can also be effectively used in call-to-action buttons to encourage user engagement, especially when paired with complementary colors like light yellows or oranges to create visual interest. The subdued nature of Te Papa Green avoids overwhelming the user and creates a smooth user experience.
Branding for Eco-Friendly Products
This color is ideal for branding materials of eco-friendly products. Think of packaging, logos, and marketing collateral for organic foods or sustainable goods. The color can create a sense of trust and responsibility. Use #1A4743 alongside other natural tones like browns and beiges to reinforce the theme of earthiness and sustainability. It can also be combined with vibrant greens to create a fresher, more energetic feel while maintaining its core message.
Interior Design for Calming Spaces
Te Papa Green can be incorporated into interior design as an accent color in spaces aiming for a natural, calming atmosphere. Consider using it for wall paint in a study or home office, or as the color for soft furnishings such as cushions or curtains in a living room. The subdued nature of the color allows it to blend seamlessly with wooden furniture and other natural materials. It can also be used to create a biophilic design by mimicking colors found in nature.