Te Papa Green
General Information about Te Papa Green
The hex color #1A4737, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and stability. It is a muted and earthy color, making it versatile for various design applications. The color's name, 'Te Papa Green,' suggests a connection to the natural world and New Zealand's national museum, Te Papa. In the RGB color model, #1A4737 is composed of 10.2% red, 27.84% green, and 21.57% blue. In the CMYK color model, it consists of 63.77% cyan, 0% magenta, 22.13% yellow, and 72.16% black. This color is best suited for designs where a subtle and natural aesthetic is desired, often seen in environmental, wellness, or heritage-related projects.
The color #1A4737, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When using this color for text, it's crucial to ensure sufficient contrast against the background. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet WCAG AA standards. Using a lighter background color, such as a very pale yellow or off-white, can help improve readability. For users with visual impairments, providing alternative cues like icons or text labels alongside color coding is beneficial. Avoid relying solely on color to convey important information. Tools like contrast checkers can help determine if the color combination meets accessibility guidelines, ensuring content is usable by a wider audience, including those with low vision or color blindness. Careful consideration of text size and font weight also contributes to better readability.
Shades
Digital Color Formats
Alternative colors
Applications
Environmental Websites and Applications
Te Papa Green is reminiscent of lush forests and natural landscapes, making it ideal for websites and applications focused on environmental conservation, sustainable living, or outdoor activities. It can create a sense of tranquility and connection to nature. Using it in website designs can evoke feelings of trust, growth, and stability. Furthermore, Te Papa Green can be applied to infographics to highlight statistical data and draw attention to the environmental related KPIs. In this case, the color can support and highlight the importance of the data and create an easy to understand relation to the topic.
Spa and Wellness Branding
Te Papa Green offers a calming and grounding effect, making it suitable for spa and wellness center branding. Its association with nature promotes relaxation and well-being. It can be used for logos, website design, and marketing materials to create a serene and inviting atmosphere. Furthermore, it can be combined with brighter colors to draw attention to specific elements of the marketing, for example a special running spa offer. This also allows to incorporate the color in a modern context.
Fashion Design
As an earthy and understated color, Te Papa Green can be incorporated into clothing designs to create a sense of natural elegance. It's a versatile color that can be used for both casual and formal wear. It pairs well with neutral tones like beige, brown, and cream, as well as other earthy colors like terracotta and ochre. In addition to clothing, Te Papa Green can be used in accessories such as scarves, hats, and bags to add a subtle pop of color to an outfit. When used in fashion, the color expresses nature and trust, while still being unique.