Te Papa Green
General Information
The hex color #1A4437, also known as Te Papa Green, is a dark, muted shade of green that evokes feelings of nature, tranquility, and earthiness. It belongs to the green color family and exhibits a low saturation level, giving it a subtle and sophisticated appearance. This color's hexadecimal representation provides a precise and standardized way to define it for digital applications. In the RGB color model, #1A4437 is composed of 10.2% red, 26.7% green, and 21.6% blue. Its CMYK values are 62% cyan, 0% magenta, 19% yellow, and 73% black. The hue value is 158 degrees, the saturation is 44.9%, and the lightness is 18.4%. This detailed breakdown offers a comprehensive understanding of the color's composition and characteristics.
The color #1A4437, also known as Te Papa Green, presents moderate accessibility challenges. Its relatively dark nature means it generally works well as a background color when paired with lighter text. However, when used as text against a white background, the contrast ratio may fall below WCAG standards for users with visual impairments. To ensure optimal accessibility, it's crucial to check the contrast ratio using online tools and adjust text or background colors accordingly. Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Consider providing alternative color schemes for users who may need them, enabling a more inclusive experience. Additionally, avoid using this color as the sole indicator for interactive elements; supplement with text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #346246
A slightly lighter green that offers better contrast against dark backgrounds while maintaining a similar aesthetic.
- #0f2e23
A darker shade for situations where even higher contrast is required, ensuring readability.
- #435e55
A desaturated green that provides a more muted and subtle appearance, suitable for backgrounds.
Applications
Interior Design
Te Papa Green can be used to create a natural and calming ambiance. Its earthy tone makes it well-suited for wall paint, accent pieces, or even upholstery. Consider pairing it with lighter neutrals or natural wood tones to create a balanced and inviting space. In a bedroom, it can promote relaxation and restful sleep, while in a living room, it can create a sense of groundedness and connection to nature. The versatility of Te Papa Green allows it to adapt to various design styles, from rustic to modern.
Web Development
In web design, #1A4437 can evoke feelings of nature, growth, and stability. It's suitable for websites related to environmental organizations, organic products, or companies that want to convey a sense of responsibility and trustworthiness. Use it sparingly for headings, accents, or background elements. Combining it with lighter, complementary colors ensures readability and visual balance. Avoid using it for large blocks of text, as its dark tone might strain the eyes. When incorporating this color, remember to ensure sufficient contrast, especially for essential information.
Branding
This green is an excellent choice for brands aiming to communicate environmental consciousness or organic practices. It works wonderfully in logos, packaging, and promotional materials. Pair it with browns, creams, and other earth tones for a cohesive look. Use it for text elements and call-to-action buttons to highlight important information. Make sure the text color is easily readable and provides enough contrast. The color evokes a sense of trust and responsibility, especially when combined with the right imagery and messaging.