Te Papa Green
About Te Papa Green (#1A4338)
Te Papa Green, represented by the hexadecimal color code #1A4338, is a deep, muted shade of green reminiscent of lush foliage and natural landscapes. It evokes feelings of tranquility, growth, and environmental consciousness. This color's subdued nature makes it versatile for various design applications, particularly in contexts where a connection to nature or a sense of calmness is desired. Its earthy undertones provide a grounded and stable feel, making it a suitable choice for brands aiming to convey trustworthiness and sustainability. In color psychology, greens are often associated with balance, harmony, and renewal, further enhancing the appeal of Te Papa Green for applications promoting well-being and environmental awareness. It's a color that suggests health and organic qualities, which are beneficial for many brands.
The hex color #1A4338, also known as Te Papa Green, has a moderate level of accessibility depending on the context of its use. Its relatively dark hue means it generally provides sufficient contrast when used as a background color with white or very light text. However, when paired with darker text or used for smaller design elements, it might pose readability challenges for users with visual impairments. To enhance accessibility, it's recommended to evaluate the color contrast ratio using tools like the WebAIM Contrast Checker. Aim for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to meet WCAG AA standards. Consider providing alternative color schemes or options for users to customize the color settings based on their preferences and visual needs. Always test with real users, including those with disabilities, to ensure optimal accessibility.
Shades
Digital Color Formats
Alternative colors
- #347C58
A slightly lighter shade of green that still provides a natural feel but offers improved visibility and contrast in various applications.
- #556B2F
A muted olive green that serves as a more neutral alternative while retaining the earthy tones of Te Papa Green, suitable for backgrounds or text.
- #77DD77
A softer, more pastel-like green that is less intense and can be used in designs where a subtle green hue is desired.
Applications
Website Background
Te Papa Green can be used as the primary background color for websites related to nature, environmental conservation, or organic products. Its calming and earthy tone creates a sense of tranquility and aligns well with themes of sustainability and eco-friendliness. Pairing it with a complementary off-white or light beige for text can enhance readability and create a visually appealing experience. The color is well-suited to evoke natural beauty and calm.
Branding Materials
This shade of green is ideal for branding materials of companies focused on sustainable practices or eco-tourism. Its connection to nature evokes feelings of growth, health, and environmental responsibility. Using Te Papa Green on logos, business cards, and brochures can help to communicate the brand's values effectively. The color reinforces a commitment to environmental stewardship and appeals to environmentally conscious consumers.
Interior Design Accent
In interior design, Te Papa Green can be used for accent walls or furniture in spaces designed to promote relaxation and harmony. Its calming effect makes it suitable for bedrooms, living rooms, or meditation spaces. The color can be paired with natural materials like wood and stone to enhance the natural aesthetic. Using it in moderation can bring a touch of nature indoors and create a peaceful atmosphere.