Te Papa Green
General Information about Te Papa Green
The hex color #1A4244, also known as Te Papa Green, is a dark, muted shade of green with a subtle earthiness. It evokes a sense of nature, tranquility, and sophistication. In the RGB color model, it consists of 10.2% red, 25.88% green, and 26.67% blue. Its CMYK values are 0.62, 0.03, 0, and 0.73, indicating a higher concentration of cyan, which contributes to its greenish hue. This color is often associated with stability, growth, and environmental awareness. Its understated elegance makes it a versatile choice for various design applications, ranging from branding to interior decor. Te Papa Green is also known for promoting feelings of calmness and relaxation, making it a popular choice for settings aimed at creating a peaceful environment. Its unique blend of green and blue undertones gives it a distinctive character that sets it apart from more vibrant greens.
The hex color #1a4244, also known as Te Papa Green, presents some accessibility challenges, primarily due to its relatively low luminance. When used as a foreground color for text or interactive elements, it requires careful consideration of the background color choice. A light background is crucial to ensure sufficient contrast for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Testing the color combination with accessibility tools is essential to verify compliance. Furthermore, providing alternative visual cues, such as icons or underlines for links, can enhance usability for users who may struggle to distinguish text based on color alone. When using this color for decorative elements, consider its impact on users with cognitive disabilities and avoid using it in ways that could cause distraction or confusion. It's important to always prioritize inclusivity and accessibility when designing web content.
Shades
Digital Color Formats
Alternative colors
- #34686c
A lighter shade of green that provides better contrast against white backgrounds.
- #808080
A neutral gray that can be used for text or backgrounds, offering a safe and accessible option.
- #122f31
A dark green alternative that can provide a sophisticated and accessible feel, especially on lighter backgrounds.
Applications
Web Design and Web Applications
Te Papa Green, with its muted and natural feel, is an excellent choice for website designs aiming for an organic or eco-friendly aesthetic. It can be used for backgrounds, borders, or accents to evoke a sense of calm and stability. Furthermore, it pairs well with neutral colors like beige or light gray, enhancing the overall visual appeal and readability of the website. Using #1A4244 as the primary color in website headers or footers can also create a consistent brand identity. In web applications, this color is well-suited to elements like buttons, progress bars, and navigational aids in content heavy dashboards to provide subtle visual interest without distracting from important information. Consider using this color to present your company values towards sustainability.
Interior Design and Fashion
In interior design, Te Papa Green can be used to create a relaxing and nature-inspired atmosphere. This color is perfect for walls in living rooms, bedrooms, or studies. Combining it with wooden furniture and natural textures will further enhance the natural feel. In fashion, #1A4244 can be used for clothing or accessories that aim to convey a sense of sophistication and environmental consciousness. This color works well for outerwear, knitwear, and casual wear. It can also be used as an accent color in jewelry or handbags. To extend the look and feel, use this color in digital marketing material to increase brand recognition.
Packaging and Marketing
Te Papa Green, with its earthy and muted tone, is a perfect choice for packaging designs for eco-friendly and sustainable products. It conveys a sense of natural origin and trustworthiness, making it ideal for brands that prioritize environmental responsibility. This color can be applied to boxes, labels, and wrapping papers, enhancing the product's visual appeal and reinforcing its eco-conscious identity. In marketing materials, #1A4244 can be used as a dominant color in brochures, posters, and online ads, helping to establish a consistent brand image. The use of this color in marketing aims to attract customers who are passionate about sustainability.