Te Papa Green
General Information about Te Papa Green
The hex color #1a3f40, also known as Te Papa Green, is a dark, muted shade of green with a subtle elegance. It belongs to the broader family of green hues, which are often associated with nature, growth, and tranquility. In the RGB color model, #1a3f40 is composed of 10.2% red, 24.7% green, and 25.1% blue. This composition gives it a slightly cool undertone. The color name 'Te Papa Green' evokes a sense of earthiness and sophistication, making it a popular choice for designs that aim to convey a sense of stability, trustworthiness, and environmental consciousness. Its usage can range from web design to branding and interior decoration, often serving as a backdrop or accent color to create a calming and refined aesthetic.
The hex color #1a3f40, also known as Te Papa Green, presents some accessibility challenges, especially when used as a background or text color. Its relatively low luminance value of approximately 8% means that sufficient contrast is crucial for readability. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. When using #1a3f40, ensure that any text or interactive elements have a contrasting color, such as a light yellow (#ffffe0) or off-white (#f0f8ff) , to meet accessibility standards. Tools like contrast checkers can help in verifying compliance. Also, consider providing alternative visual cues, such as borders or icons, to enhance usability for individuals with visual impairments. Meaning should not be conveyed by color alone.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #1a3f40 can serve as an elegant background color for headers or sidebars, especially when paired with a contrasting text color like white or light gray. It can also be used for highlighting important elements or creating a sophisticated color palette for a website focused on nature, sustainability, or corporate themes. This color evokes feelings of trust and stability, making it ideal for businesses wanting to project a sense of reliability and environmental consciousness. Ensure sufficient contrast with foreground elements for optimal accessibility.
Branding
#1a3f40 is a refined choice for branding materials such as logos, business cards, and letterheads. Its deep green hue conveys professionalism and a connection to nature, making it suitable for eco-friendly businesses, financial institutions, or healthcare providers. It pairs well with gold or silver accents for a touch of luxury, or with earthy tones for a more organic feel. The color can create a strong brand identity. Consider using this color sparingly to create a strong visual impact and ensure that it resonates with your target audience.
Interior Design
In interior design, Te Papa Green can be used to create a calming and sophisticated atmosphere. It works well in living rooms, bedrooms, or home offices, especially when combined with natural materials like wood and stone. It can be used as an accent wall color or for furniture upholstery. The color pairs beautifully with warm neutrals like beige and cream, or with bolder colors like mustard yellow or coral for a more eclectic look. Accessorize with indoor plants to enhance the connection to nature and create a harmonious living space.