Te Papa Green

General Information about #1A3C43

The hex color #1A3C43, also known as Te Papa Green, is a dark, muted shade of green that evokes feelings of nature, tranquility, and sophistication. It falls within the spectrum of cool colors, lending itself to designs that require a sense of calm and stability. This color is composed of 10.2% red, 23.5% green, and 26.3% blue. In the RGB color model, it is represented as (26, 60, 67). The name 'Te Papa Green' suggests a connection to natural landscapes, possibly referencing the color of foliage or geological formations found in the Te Papa region. This color is versatile, finding use in various applications from web design to interior decoration, providing a sense of groundedness and harmony.

The hex color #1a3c43, often referred to as Te Papa Green, presents moderate accessibility challenges. Its darker hue results in relatively low contrast against standard white backgrounds, potentially causing readability issues for users with visual impairments. To ensure inclusivity, it is crucial to pair this color with lighter text colors, such as white or very light grays, to achieve a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards, ideally a ratio of 4.5:1 for normal text and 3:1 for large text. Additionally, consider providing alternative color schemes for users with specific visual needs or preferences. When using this color for interactive elements, ensure sufficient visual cues beyond color alone to convey state changes and functionality. Proper implementation of ARIA attributes can further enhance accessibility for assistive technologies. Thorough testing with accessibility evaluation tools and real users is recommended to validate the effectiveness of the chosen color combinations and overall design.

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Alternative colors

Applications

• Environmental Websites

  Te Papa Green, with its subdued and natural tone, is an excellent choice for websites promoting environmental awareness, conservation efforts, or sustainable practices. Its calming effect helps create a sense of tranquility and harmony, resonating well with audiences interested in nature and ecological balance. In web design, it can be effectively used for background elements, headers, and accent colors to reinforce a brand's commitment to environmental responsibility. Additionally, this color works beautifully in infographics and data visualizations related to environmental topics, providing a visually appealing and informative experience for users.

• Interior Design

  In interior design, #1a3c43 introduces a sense of understated elegance and natural serenity to living spaces. It works exceptionally well in bedrooms and living rooms, creating a calming and relaxing atmosphere. This color pairs beautifully with natural materials such as wood, stone, and linen, enhancing the overall sense of organic comfort. Consider using it on accent walls or for furniture upholstery to add depth and character to a room without overwhelming the space. Complementary colors like warm grays or creamy whites can further enhance the calming effect.

• Corporate Branding

  Te Papa Green lends itself well to branding efforts for companies seeking to project an image of reliability, stability, and trustworthiness. It's a suitable choice for financial institutions, healthcare providers, or organizations focused on community services. In logo design, the color conveys a sense of groundedness and dependability. When used in marketing materials, it reinforces a brand's commitment to quality and integrity. This color can be incorporated into website designs, business cards, and other promotional materials to create a cohesive and recognizable brand identity that resonates with customers and stakeholders.

Complementary color

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