Ultramarine
General Information about Ultramarine (#1A0D99)
The color #1A0D99, also known as Ultramarine, is a deep shade of blue that evokes feelings of serenity, depth, and sophistication. In the RGB color model, it consists of 10.2% red, 5.1% green, and 60% blue. This composition places it firmly within the blue color family. Ultramarine has a rich history, originally derived from the precious stone lapis lazuli. It was highly valued by Renaissance painters for its vibrant and lasting color. Today, synthetic ultramarine is widely available, making it accessible for various applications. The color is associated with qualities such as trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. In color psychology, blue is often used to promote a sense of calm and security. Its darkness gives a sense of regalness, and could be used for serious branding.
The color #1A0D99, a deep ultramarine, presents some accessibility challenges, particularly concerning color contrast. When used as a background color, it requires very light text (ideally white or near-white) to ensure sufficient contrast for readability. The Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Due to its darkness, #1A0D99 will likely fail these contrast tests with many common text colors like black, gray, or even some shades of yellow or light blue. Therefore, careful consideration and testing are crucial when using this color in user interfaces or web design. Tools are available to check contrast ratios to ensure compliance with accessibility standards. Additionally, avoid using #1A0D99 as the sole method of conveying information, as users with color vision deficiencies may struggle to distinguish it from similar dark shades. Provide alternative cues, such as text labels or icons.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that offers better contrast when paired with darker text, making it more accessible for users with visual impairments.
A vibrant blue with a touch more brightness, ensuring readability while maintaining a similar aesthetic appeal to the original color.
A deep indigo color, providing a similar rich, dark blue aesthetic but with potentially better contrast depending on the specific text and background combination.
Applications
Web Design
In web design, Ultramarine (#1A0D99) can be employed to create a sophisticated and luxurious feel. It's particularly well-suited for websites related to technology, finance, or high-end products. It can be used as a background color for headers or footers, or as an accent color to highlight important elements. However, due to its darkness, it's essential to use it sparingly and pair it with lighter colors to maintain readability and visual balance. Consider using it for call-to-action buttons or as a hover effect to add a subtle touch of elegance.
Interior Design
In interior design, Ultramarine can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, studies, or living rooms. It can be used as an accent wall color or incorporated through furniture and accessories. When using Ultramarine in interior design, it's important to balance it with lighter colors and natural materials to prevent the space from feeling too dark or overwhelming. Consider pairing it with warm woods, soft textiles, and metallic accents to create a harmonious and inviting space.
Fashion
In fashion, Ultramarine can be a bold and striking choice for clothing and accessories. It can be used for statement pieces such as dresses, jackets, or handbags. It pairs well with neutral colors like black, white, and gray, as well as other bold colors like red and yellow. When incorporating Ultramarine into your wardrobe, consider using it as an accent color to add a pop of color to your outfit. It can also be used to create a sophisticated and elegant look for formal occasions.