Ultramarine
General Information about Ultramarine
The hex color #1A0D8C, also known as Ultramarine, is a dark, saturated shade of blue-violet. It is located in the blue-violet segment of the color spectrum. In the RGB color model, it is composed of 10.2% red, 5.1% green, and 54.9% blue. In the CMYK color model, it consists of 81.4% cyan, 90.7% magenta, 0% yellow, and 45.1% black. Ultramarine is a historical color name, originally derived from the pigment made by grinding lapis lazuli, a rare and expensive stone. Today, synthetic ultramarine pigments are widely available. The color is often associated with royalty, spirituality, and wisdom. Its deep, rich tone evokes feelings of calmness, authority, and sophistication. In design, ultramarine is often used to create a sense of depth and mystery.
The color #1A0D8C, a deep shade of ultramarine, presents some accessibility challenges, particularly concerning color contrast. When using this color for text or interactive elements, it's crucial to ensure sufficient contrast against the background. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular). Using a very light color like white or a pale yellow for text on a #1A0D8C background can help meet these contrast requirements. It is advisable to use contrast checking tools to verify compliance. For users with low vision or color blindness, insufficient contrast can make content difficult or impossible to perceive. Additionally, avoid relying solely on color to convey information; use text labels or icons to ensure inclusivity. Thoughtful consideration of color contrast can significantly improve the user experience for individuals with disabilities.
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Applications
Web Design
Ultramarine adds a sense of sophistication and depth to websites, making it suitable for technology, finance, or educational platforms. It's often used in headers, footers, and call-to-action buttons to create a strong visual hierarchy. Using it as a background color can create a sense of luxury or exclusivity. For example, a website for a high-end financial service might use this color to project stability and trustworthiness.
Branding
Ultramarine is a powerful color for branding materials such as logos, business cards, and letterheads. It can convey trust, intelligence, and innovation. Companies in the tech or consulting industries often use ultramarine to establish a professional and competent image. It's also suitable for brands that want to communicate creativity and forward-thinking.
Interior Design
In interior design, ultramarine can be used as an accent color to create a focal point or add depth to a room. It pairs well with neutral colors like gray, white, and beige. It could be used on a feature wall in a living room or as upholstery for chairs in a study. Because it is a strong color, it should be used with some restraint to avoid overwhelming the space.