Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1A0D8B, is a deep blue color that is reminiscent of the pigment derived from the gemstone lapis lazuli. This color falls within the blue-violet range of the color spectrum and is characterized by its rich, intense hue. Historically, ultramarine was highly prized and expensive due to the laborious process of extracting it from lapis lazuli. It was frequently used in Renaissance paintings to depict robes of religious figures, signifying their importance. Today, synthetic ultramarine is widely available, making it an accessible color for various applications. Its hex code #1A0D8B translates to Red: 10, Green: 13, Blue: 139 in the RGB color model. In the CMYK color model, it is composed of Cyan: 93%, Magenta: 91%, Yellow: 0%, and Black: 45%.
The color #1A0D8B, a deep ultramarine, presents some accessibility challenges, especially when used as a foreground color on a white or light background. Its low luminance value (approximately 4%) results in a poor contrast ratio against white, falling far short of WCAG guidelines for text legibility. To improve accessibility, consider using #1A0D8B sparingly for text and pairing it with much lighter colors like yellows, oranges, or light blues. For larger text sizes, the contrast requirements are slightly less stringent, but it's still crucial to ensure adequate contrast. Avoid using #1A0D8B for crucial information or interactive elements without careful consideration of its contrast against the background. Providing alternative high-contrast themes for your website can also greatly improve accessibility for users with visual impairments. When used for non-text elements, ensure that the color is not the only means of conveying information.
Shades
Digital Color Formats
Alternative colors
Applications
Brand Identity
Ultramarine (#1A0D8B) can be used as a primary brand color to evoke feelings of trust, stability, and intelligence. It's particularly effective in industries such as finance, technology, and education where conveying a sense of authority and reliability is important. The deep blue hue creates a sophisticated and professional image, which can be used on websites, in marketing materials, and throughout the physical office space to create a strong brand identity. The visual appeal of the color will give the users a good first impression of the company.
Call-to-action Buttons
Ultramarine is also a good choice for creating visually appealing call-to-action buttons on a website. Its richness allows it to stand out from the background, grabbing the user’s attention. The use of ultramarine will make the important aspects of the website immediately noticable, increasing user interaction. Using the color in the right place can make it easier for the user to navigate on the website, increasing the user experience.
Interiour design
Ultramarine is often used in interiour design to bring a feeling of peace and calm to a room. It is often matched with light colors, which creates a dynamic contrast. Use ultramarine to make a room more comfortable and give it a modern touch.