Ultramarine
General Information about Ultramarine
The color #1A09AB is commonly known as Ultramarine, a deep blue pigment originally obtained from lapis lazuli. In the RGB color model, it is composed of 10.2% red, 3.53% green, and 67.06% blue. This creates a vibrant and intense shade of blue. In the CMYK color model, it consists of 85% cyan, 95% magenta, 0% yellow, and 33% black. Ultramarine is often associated with depth, stability, and confidence. Its rich hue makes it a popular choice in art, design, and branding, lending a sense of sophistication and professionalism. Due to its nature, it is categorized as a cold color. The hexadecimal color code #1A09AB is a way of representing the color in HTML and CSS.
The color #1A09AB, also known as Ultramarine, presents accessibility challenges, particularly concerning color contrast. When used as a foreground color, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for normal text (AA) and enhanced contrast for larger text (AAA). Using it as a background necessitates a very light foreground color. Ensuring sufficient contrast is vital for users with visual impairments. Tools like contrast checkers can accurately assess the contrast ratio, which should be at least 4.5:1 for normal text and 3:1 for large text. Therefore, careful consideration and testing are essential to maintain accessibility. It's also important to consider users with color vision deficiencies. Avoid using #1A09AB as the sole indicator of critical information.
Shades
Digital Color Formats
Alternative colors
Applications
Interior Design
Ultramarine (#1A09AB) can be used to create a dramatic and luxurious feel. It's best suited for accent walls or smaller decorative elements, as too much of this color can make a room feel dark. Pair it with lighter neutrals like cream or light gray to balance the intensity and create a sophisticated atmosphere. It can also be used in textiles and art pieces to add a pop of color and visual interest. In commercial spaces like high-end boutiques or art galleries, ultramarine can help convey a sense of exclusivity and elegance.
Branding and Web Design
Ultramarine is a bold choice for branding, evoking feelings of trustworthiness and sophistication. It can be used to create a memorable logo or brand identity, especially for companies in the technology, finance, or healthcare sectors. It also works well in website design, for headings, buttons, and calls to action. When using it in branding, make sure to pair it with complementary colors and a clean, modern design aesthetic. In marketing materials, ultramarine can be used to highlight key messages and draw attention to important information.
Fashion and Beauty
Ultramarine can be incorporated into eye shadow, eyeliner, or even mascara to create a bold and striking look. It works especially well on individuals with cooler skin tones and can be paired with silver or black accents for a dramatic effect. It's also a popular color for nail polish, offering a sophisticated and chic alternative to traditional blues. In fashion design, ultramarine can be used in garments such as dresses, blouses, or skirts. It can be paired with other bright colors for a playful look or with neutral tones for a more elegant and refined style.