Ultramarine
General Information about Ultramarine (#1A04B0)
The color #1A04B0, also known as Ultramarine, is a deep and rich shade of blue that falls within the blue-violet spectrum. It is characterized by its strong blue hue with a subtle hint of purple, giving it a sophisticated and elegant appearance. Historically, Ultramarine was derived from the rare and expensive mineral lapis lazuli, making it a highly prized pigment used in paintings and decorative arts. Today, synthetic Ultramarine is widely available, offering the same vibrant color at a more accessible price point. Its hex code is #1A04B0, RGB values are R:26, G:4, B:176, and CMYK values are C:85, M:98, Y:0, K:31. This color evokes feelings of calmness, trust, and authority.
The color #1A04B0, also known as Ultramarine, presents significant accessibility challenges, particularly concerning color contrast. When used as text against a white background, it falls far short of the WCAG (Web Content Accessibility Guidelines) recommended contrast ratios. This can make the text difficult to read for users with low vision or color blindness. To improve accessibility, consider pairing Ultramarine with much lighter colors, such as whites, light yellows, or pale greens, for text or foreground elements. Conversely, if using it as a background, opt for text colors like white or very light grays to ensure sufficient contrast. Tools like contrast checkers can help determine if the color combinations meet accessibility standards. Implementing these measures can help make your designs more inclusive and usable for everyone.
Shades
Digital Color Formats
Alternative colors
- #3f51b5
A slightly lighter shade of blue that offers better readability while maintaining a similar aesthetic.
- #2196f3
A more vibrant blue that can draw attention without being as dark, making it suitable for interactive elements.
- #64b5f6
A lighter and softer shade of blue with better accessibility regarding contrast.
Applications
Corporate Branding
Ultramarine (#1A04B0) can be used as a primary brand color to convey a sense of trust, stability, and sophistication. Its deep blue hue evokes feelings of calmness and reliability, making it suitable for financial institutions, tech companies, or healthcare providers. When incorporated into logos, websites, and marketing materials, Ultramarine can help establish a strong and professional brand identity. Complementary colors, such as yellows or oranges, can be used sparingly to create visual interest and highlight key elements, while maintaining the overall sense of authority and credibility.
User Interface (UI) Design
Ultramarine (#1A04B0) can be effectively used in user interface (UI) design to create a modern and engaging experience. It can serve as a primary color for navigation menus, buttons, and other interactive elements, providing a sense of depth and sophistication. When combined with lighter shades of blue or complementary colors like light orange, it can create a visually appealing and user-friendly interface. Ensure sufficient color contrast between text and background to maintain accessibility and readability for all users. Also, it can be combined with gradients to create a modern look.
Fashion Design
In fashion, Ultramarine can be used as a sophisticated accent color in clothing or accessories. It can convey elegance and confidence, especially when paired with neutral colors like gray, white or black. As a background color in textiles, it creates a classic yet understated look. Jewelries and other accessories with Ultramarine stones would also create an elegant look, especially when worn in formal occassions.