Ultramarine
General Information about Ultramarine
The hex color #1A0394, also known as Ultramarine, is a deep and rich shade of blue. It belongs to the blue color family and is characterized by its strong, saturated hue. In the RGB color model, #1A0394 is composed of 10.2% red, 1.2% green, and 58% blue. This high blue component gives the color its distinct depth and intensity. Ultramarine has a long history, dating back to ancient times when it was derived from the gemstone lapis lazuli. The name "Ultramarine" literally means "beyond the sea," reflecting its origin as a pigment imported from distant lands. It has been prized for its vibrant color and was often used in religious art and royal decorations. Today, synthetic Ultramarine is widely available, making it more accessible for various applications.
The hex color #1A0394, a deep shade of Ultramarine, presents considerable accessibility challenges, especially in web design. Its dark nature results in low contrast against lighter backgrounds, which can make text or interactive elements difficult for users with visual impairments to discern. According to WCAG guidelines, sufficient contrast is crucial for readability. To ensure accessibility, it is recommended to pair #1A0394 with very light colors, such as white or very pale yellows, to achieve a contrast ratio that meets at least the AA standard. Avoid using it with mid-tone or dark colors, as this will almost certainly fail accessibility checks. When using this color for interactive elements, consider providing additional visual cues, such as underlines or borders, to enhance usability for all users. Testing with accessibility tools is highly advised.
Shades
Digital Color Formats
Alternative colors
- #3366cc
A slightly lighter and brighter blue, this color provides better contrast when used with lighter backgrounds, enhancing readability and accessibility.
- #4b0082
A deep indigo that offers a similar aesthetic but may provide a slightly improved contrast ratio compared to the original Ultramarine, making it a safer choice for text and interactive elements.
- #4169e1
A deep royal blue that can be used as a good alternative. It can enhance readability and accessibility.
Applications
Brand Identity
Ultramarine (#1A0394) can be used to define a brand identity, particularly for tech companies or educational institutions aiming to project an image of sophistication and intellectual depth. The deep blue hue can be incorporated into logos, website designs, and marketing materials to establish a consistent and recognizable brand presence. When using it for branding, ensure that the color aligns with the overall brand message and target audience.
Web Design
In web design, Ultramarine can serve as an accent color for headers, buttons, or other interactive elements. However, due to its darkness, it's crucial to pair it with light backgrounds and ensure sufficient contrast for readability. Consider using it sparingly to draw attention to specific elements without overwhelming the user interface. This color is also great to use as the highlight color to improve user experience.
Fashion
In the fashion industry, Ultramarine can be used in evening wear or formal attire to convey elegance and sophistication. It can be incorporated into dresses, suits, or accessories to create a bold and stylish statement. This color is often associated with luxury brands and can be used to evoke a sense of exclusivity and high quality.