Nero
General Information about Nero (#1A0305)
The hex color #1A0305, also known as Nero, is a very dark shade of red-brown. It is composed of 10.2% red, 1.2% green, and 2% blue. In the RGB color model, it is represented as (26, 3, 5). This color is often associated with sophistication, elegance, and mystery due to its dark and subtle nature. Nero is not a commonly used color in mainstream design due to its low visibility and potential accessibility issues. However, it can be effectively employed in specific contexts where a dark and dramatic effect is desired. In terms of color theory, Nero's complementary color is a light teal, which provides a strong contrast and can be used to create visually striking designs. The color is mostly used in industrial applications.
The hex color #1A0305, also known as Nero, presents significant accessibility challenges due to its very dark nature. Its low luminance value results in poor contrast against typical light-colored backgrounds like white or light gray. This makes it difficult for individuals with visual impairments, including those with low vision or color blindness, to distinguish text or other important elements rendered in this color. To ensure accessibility, it is crucial to use #1A0305 sparingly and only with high-contrast foreground colors. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text, as per WCAG guidelines. Careful consideration must be given to the surrounding colors and design elements to avoid creating a visually inaccessible experience for users.
Shades
Digital Color Formats
Alternative colors
Applications
Web design, fashion, interior and graphic design
In web design, Nero (#1A0305) can be used as a background color for sections where a dark and dramatic feel is desired, such as footers or specific content blocks. However, due to its darkness, it's crucial to pair it with very light text (e.g., white or very light gray) to ensure readability and accessibility. It can also be used for decorative elements like borders or dividers, where contrast is not as critical. In fashion, Nero can serve as a base color for clothing or accessories, creating a sophisticated and edgy look when combined with brighter or metallic accents. Interior designers might use it as an accent wall color in rooms where a sense of depth and intimacy is desired, balancing it with lighter furniture and decor to prevent the space from feeling too closed in. In graphic design, Nero can be incorporated into logos or branding materials to convey a sense of luxury, power, or mystery.
Beauty, cosmetics, painting and digital art
In beauty and cosmetics, Nero (#1A0305) aligns seamlessly with a dramatic, intense aesthetic. This deeply saturated shade is an excellent choice for products like eyeliner, mascara, and dark lipsticks, enhancing the eyes and lips to make a statement. Moreover, this shade is very good to create a goth look. Its ability to create depth and contrast makes it a go-to for defining features and achieving bold, striking makeup looks. For creative fields like painting and digital art, Nero offers artists the opportunity to explore depth, shadow, and contrast in their artwork. Its rich pigmentation ensures that it stands out and adds a sense of drama and elegance to art.
Marketing and Branding, Movie and Television
Nero (#1A0305) can be employed to establish a mood of sophistication and exclusivity, for example, as the primary background in a landing page for a high-end product. In the movie and television industry, Nero is used to invoke dark themes. When used effectively, Nero elevates the overall viewing experience by adding layers of richness and depth to the visual narrative. The key to Nero's successful integration into any design context is its ability to harmonize with contrasting shades.