Paua
General Information about #1A015D
The hexadecimal color code #1A015D, also known as Paua, represents a dark and saturated shade of purple. It is composed of 10.2% red, 0.4% green, and 36.5% blue. In the RGB color model, this translates to 26 red, 1 green, and 93 blue. The color is commonly associated with royalty, mystery, and sophistication. Due to its dark nature, it falls into the category of deep, rich colors that can add a touch of elegance to designs. In terms of its CMYK representation, it consists of 72% cyan, 99% magenta, 0% yellow, and 64% black. This color is best used in moderation and with careful consideration of its impact on overall visual balance.
The hex color #1A015D, also known as Paua, presents some accessibility challenges, especially in text-based applications. Its dark hue results in low contrast against similarly dark backgrounds, making it difficult to read. To ensure readability, it is imperative to use this color with light backgrounds like white (#FFFFFF) or very light grays. When used as a background color, foreground elements should be light-colored to meet accessibility standards. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Tools for checking color contrast ratios are readily available online, allowing developers to confirm that their color choices meet these standards, thereby making content accessible to users with visual impairments. Use with caution, particularly for crucial information, to avoid excluding users.
Shades
Digital Color Formats
Alternative colors
- #3f3a6b
A slightly lighter shade of purple that maintains the richness of Paua but offers better contrast in certain applications.
- #2c3e50
A dark blue with similar depth that can provide a more neutral alternative while still conveying a sense of sophistication.
- #e6e6fa
A very light lavender which is a good alternative as text color on dark backgrounds.
Applications
Web Design
In web design, #1A015D can be effectively used for creating a sophisticated and luxurious feel. It works well for header backgrounds or accent elements, especially when paired with complementary colors like yellows or oranges. However, caution is advised when using it for text, as its low luminance might require a very light background color to maintain readability. It is also suitable for interactive elements such as buttons or links, provided there is sufficient contrast to meet accessibility guidelines. Consider using it strategically to draw attention to key sections of your website, creating a memorable user experience.
Beauty
In the beauty industry, this color could be used as a deep, mysterious shade for eyeshadows or nail polish. It evokes a sense of elegance and could be marketed for evening wear or special occasions. Its unique depth can create a captivating look when used correctly. Combine it with metallic accents to enhance its luxurious feel or pair it with lighter shades to create balance and harmony. When incorporating it into makeup products, ensure that the formula provides a smooth application and long-lasting wear, as this will help maintain the integrity of the color throughout the day.
Fashion accessories
This color works great for fashion accessories. A dark, saturated, sophisticated and mysterious color can be perfect for handbags, scarves and even shoes.