Diesel
General Information about #1A0100
The hexadecimal color code #1A0100 represents a very dark shade of red-brown. It is composed of 10.2% red, 0.4% green, and 0% blue. In the RGB color model, this corresponds to R:26, G:1, B:0. The color has a hue angle of 3.6 degrees, a saturation of 100%, and a lightness of 5.1%. In the CMYK color model, it consists of 0% cyan, 96.2% magenta, 100% yellow, and 89.8% black. Due to its very low lightness value, #1A0100 appears almost black. Colors similar to this are often described as shades of brown, maroon, or burgundy, but with a significantly reduced brightness. This color is not very suitable for general text on a white background due to its very low lightness and it is better suited for background for artistic projects where the main focus is to make the background seem unseen.
The hex color #1A0100, also known as Diesel, presents significant accessibility challenges, primarily due to its extremely low luminance. Its dark nature means it will have very poor contrast against typical light backgrounds (e.g., white, light gray, or even beige). This lack of contrast makes it difficult for users with visual impairments, such as those with low vision or color blindness, to distinguish text or graphical elements using this color. Web Content Accessibility Guidelines (WCAG) recommend a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Diesel likely falls far short of these recommendations against light backgrounds. When using #1A0100, it is crucial to pair it with a very light color to ensure sufficient contrast. Consider performing a contrast check using online tools to verify compliance with accessibility standards. Avoid using this color for critical information or interactive elements without proper contrast remediation.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Fashion
In web design, Diesel (#1A0100) can be employed sparingly to create a sense of depth and sophistication, particularly in headers or borders, when paired with lighter, contrasting colors for readability. Its use in backgrounds should be avoided due to poor contrast. In the realm of fashion, this color closely resembles deep browns and can be applied as accent details on garments. In interior design, Diesel can be used for wall design, but only if the room is quite bright because of the low brightness of this color. This is a color that is not directly visible because of its very dark appearance.
Branding and Beauty
In branding, #1A0100 evokes feelings of stability and tradition. This color works well for companies that want to communicate reliability. In the beauty sector, this color is a good color for nail polish and lipstick, and for other makeup products. Use it with care because it is a dark color, but it can provide depth to an overall look. Consider its psychological impacts on consumers. Use it in backgrounds sparingly.
Marketing
In marketing materials, diesel could be used to create a high end look. Use it in combination with gold elements to create a feeling of value. It works well in print or on digital marketing materials. If using in print, be aware of paper type. If using in a digital format, test on multiple screens to confirm accessibility requirements.