Deep Blue
General Information about #1A0077
#1A0077 is a deep, saturated blue color. It belongs to the blue color family and exhibits characteristics of both coolness and depth. In the RGB color model, it is composed of 10.2% red, 0% green, and 46.67% blue. This color is often associated with feelings of trust, intelligence, stability and calmness. It is often used by professional brands to convey authority. In terms of light and shadow, #1A0077 can appear almost black in dimly lit environments, while under brighter conditions, its blue undertones become more apparent. Its hex code is a standard representation of this specific shade in digital applications, widely used in web design, graphic design, and other digital media.
The hex color #1A0077, a deep blue hue, presents certain accessibility challenges, especially in web design. Its low luminance can cause readability issues when used as a text color against a dark background, potentially violating WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. To ensure accessibility, it's crucial to use this color with a very light background or pair it with high-contrast complementary colors for text and interactive elements. For instance, using white or a light yellow as the text color on a #1A0077 background can significantly improve readability. Avoid using this color for essential UI elements without proper contrast adjustments. Thoroughly testing the color combination with accessibility tools is highly recommended to meet the needs of users with visual impairments. Adhering to accessibility standards ensures an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains a similar aesthetic but offers improved contrast against both light and dark backgrounds.
A darker shade provides a richer, deeper tone while potentially offering better contrast when used with lighter text.
A more vibrant color alternative while having a similar base.
Applications
Website Design
In website design, #1A0077 can be used for headers, footers, or as an accent color to create a sense of depth and sophistication. It is particularly effective in the technology, education, or finance sectors where a professional and trustworthy image is desired. When used sparingly and paired with appropriate contrasting colors, it can enhance the overall user experience by adding visual interest without compromising readability. For example, using #1A0077 as a background for a call-to-action button with white text can draw attention and encourage user interaction. Careful consideration of color psychology and target audience is crucial when implementing this color in web design to achieve the desired impact.
Fashion and Interior Design
In fashion, #1A0077 can be utilized in clothing and accessories to add a touch of elegance and mystery. This deep blue hue can be incorporated into evening gowns, suits, or casual wear to create a sophisticated and stylish look. It pairs well with neutral colors like gray, black, and white, as well as with metallic accents like silver or gold. In interior design, #1A0077 can be used as an accent color for walls, furniture, or decorative elements to create a calming and luxurious atmosphere. It complements natural materials like wood and stone, as well as plush fabrics like velvet and silk.
Presentations and Infographics
This color is ideal for backgrounds in presentations or infographics, especially in serious or academic settings. It can be used to highlight important data points or create visual separation between sections. However, it's essential to ensure that text and other visual elements have sufficient contrast against this dark background to maintain readability and prevent eye strain. Consider using light-colored fonts and ample white space to enhance clarity and visual appeal. The right balance can create a sophisticated and professional look.