Tory Blue
General Information about Tory Blue
The hex color #1950B1, also known as Tory Blue, is a deep, saturated shade of blue with a touch of underlying richness. In the RGB color model, it consists of 9.8% red, 31.4% green, and 69.4% blue. In the CMYK color model, it comprises 86% cyan, 55% magenta, 0% yellow, and 31% black. Tory Blue evokes feelings of trust, stability, and confidence, making it a popular choice for various applications, especially in contexts where these qualities are valued. The color is named after the British political party, the Conservative Party, whose traditional colors are blue, signifying its association with established institutions and reliable values. It is often used in corporate branding, graphic design, and web design to convey a sense of professionalism and authority.
The hex color #1950B1, also known as Tory Blue, presents some accessibility considerations for web development. Its relatively dark nature means that careful attention must be paid to the contrast ratio between the text and background colors when using it for text or interactive elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG 2.1 AA standards. When used as a background color, white or very light shades of yellow or green would provide sufficient contrast. When Tory Blue is used for links or buttons, ensure adequate contrast for focus states to help keyboard users. Also, relying solely on color to convey information should be avoided; always include text labels or icons to ensure inclusivity for colorblind users. It is recommended to use accessibility evaluation tools to verify the contrast and usability of designs incorporating Tory Blue.
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Applications
Corporate Branding
Tory Blue, with its depth and sophistication, finds a natural home in corporate branding, particularly for companies wishing to project an image of reliability, stability, and trustworthiness. Its commanding presence makes it suitable for logos, websites, and marketing materials, especially in the finance, technology, and legal sectors. When used in website design, Tory Blue is excellent for navigation bars, headers, and call-to-action buttons, providing a sense of authority and user confidence. In marketing collateral, Tory Blue works well as a background or accent color, especially when paired with white or lighter complementary colors to create contrast and visual appeal. Furthermore, this color can evoke a sense of trust and security, making it ideal for brands emphasizing these values.
Interior Design
Tory Blue can be used in interior design to create a calming, sophisticated atmosphere. It works well in bedrooms, living rooms, and home offices. This color can be used as an accent wall, or for furniture upholstery. Pair it with light neutrals or warm woods to balance its coolness. Tory Blue is also suitable for creating a nautical theme, paired with whites and sandy tones. In office spaces, it can promote concentration and reduce stress. Accents of metallic gold or brass can elevate the sense of luxury.
Fashion
In fashion, Tory Blue can be used to create both professional and casual looks. It's a versatile color for suits, dresses, and outerwear. Tory Blue pairs well with neutral colors like gray, black, and white, as well as complementary colors like yellow and orange. In menswear, it can be used for shirts, ties, and sweaters, offering a sophisticated alternative to navy. For accessories, Tory Blue handbags, shoes, and scarves can add a pop of color to any outfit. Its association with stability and confidence makes it suitable for business attire, while its depth allows for stylish casual wear.