Chathams Blue
General Information
The color #194D82, also known as Chathams Blue, is a deep, muted blue that evokes feelings of calmness, stability, and trust. It belongs to the blue color family and possesses a relatively low saturation, giving it a sophisticated and understated appearance. In the RGB color model, it is composed of 9.8% red, 30.2% green, and 51% blue. The hexadecimal color code #194D82 makes it easy to use consistently across different design platforms and applications. It's often associated with professionalism, intelligence, and serenity, making it a popular choice for corporate branding and website design where conveying these qualities is important. The color's depth also lends itself well to creating a sense of sophistication and reliability.
The color #194D82, also known as Chathams Blue, presents some accessibility challenges. Its relatively dark hue means it needs to be paired with lighter text colors to ensure readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. When used as a background, lighter shades of yellow, white, or even light blues can provide sufficient contrast. Avoid pairing it with darker shades or colors that are too close in value, as this can strain the eyes and make content difficult to perceive, especially for users with visual impairments. Thoughtful consideration of color combinations is essential to create an inclusive and user-friendly experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design and Branding
Chathams Blue, #194D82, is excellent for website headers and navigation bars, conveying a sense of trust and stability. Its depth allows for clean, white text to stand out, improving readability and user experience. In branding, it can be used to create logos and marketing materials that project professionalism and reliability, especially within the finance or technology sectors. For interior design, this color works well as an accent wall in office spaces or bedrooms, promoting a calm and focused environment, especially when complemented with lighter, neutral tones and natural wood elements, it creates a balance of sophistication and serenity.
Fashion and Apparel
In the fashion industry, Chathams Blue can be used in formal wear such as suits or dresses to create a sophisticated and elegant look. This color is often associated with power and intelligence, making it a great choice for professional settings or special events. When combined with silver or gold accessories, it elevates the overall appearance, making it suitable for high-end fashion lines. Moreover, it can be used in casual wear such as denim or knitwear, providing a versatile option for everyday styling, offering a sense of understated elegance.
Data Visualization and User Interfaces
Within the realm of data visualization, Chathams Blue shines as a grounding color to provide a clear perspective amidst complexity. Used with intention for bar charts, it establishes hierarchies with precision. In the realm of web-based application design, it is a steadfast choice for essential UI elements such as buttons and form fields, adding a touch of elegance and focus to user interactions.