Tory Blue
General Information about Tory Blue
The color #194C9B, also known as Tory Blue, is a deep, muted shade of blue that conveys a sense of trustworthiness, stability, and sophistication. In color psychology, blue is often associated with calmness, intelligence, and reliability, making it a popular choice for corporate branding and professional settings. Tory Blue, with its darker undertones, adds a touch of seriousness and formality compared to brighter blues. It's a versatile color that can be used in a variety of contexts, from web design and interior decor to fashion and graphic design. Its hex code is #194C9B, and it can be represented in RGB format as R:25, G:76, B:155. The CMYK values are C:84, M:51, Y:0, K:39.
The hex color #194C9B, also known as Tory Blue, presents some accessibility challenges, particularly concerning color contrast. When used as a foreground color against a white or very light background, it might not meet the WCAG (Web Content Accessibility Guidelines) minimum contrast ratio of 4.5:1 for normal text. This can make it difficult for users with visual impairments to read the content. To improve accessibility, consider using #194C9B with a very light text color like #FFFFFF or combining it with darker background colors like #000000 to ensure sufficient contrast. Tools like WebAIM's contrast checker can help verify compliance. Additionally, providing alternative cues besides color, such as text labels or icons, can help users who have difficulty distinguishing colors understand the information being presented. Careful consideration of color choices can greatly enhance the user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #3366CC
A slightly lighter shade of blue that provides better contrast against dark backgrounds.
- #003366
A darker shade of blue that can be used for text on light backgrounds to improve readability.
- #808080
A neutral gray that complements Tory Blue well and offers good contrast when used for text or backgrounds.
Applications
Web Design
In web design, Tory Blue can be used for headings, navigation bars, or as an accent color to create a sense of sophistication and trust. Because of its depth, #194C9B works well for call-to-action buttons, especially when paired with a contrasting highlight color. When creating logos, Tory Blue can convey a sense of reliability and professionalism, making it suitable for financial institutions, law firms, or educational organizations. The color should be carefully considered for accessibility, ensuring sufficient contrast with surrounding elements.
Interior Design
In interior design, Tory Blue can be used to create a calming and sophisticated atmosphere. It works well in bedrooms, studies, or living rooms. Use it as an accent color for walls, furniture, or textiles. This color can be used to create a contrast in the room by combining it with brighter colors or with neutral colors like beige or white. Tory Blue can also be paired with metallic accents like gold or silver for a touch of luxury.
Fashion
In the fashion industry, Tory Blue can be used for clothing, accessories, or footwear. It is a versatile color that can be dressed up or down, making it suitable for both casual and formal wear. For example, a Tory Blue dress can be paired with neutral accessories for a classic look, or with bolder colors for a more modern and edgy style. Tory Blue is often seen in corporate wear as it projects professionalism and trustworthiness.