Chathams Blue
General Information
Chathams Blue, represented by the hexadecimal color code #194882, is a dark, muted shade of blue that evokes feelings of calmness, stability, and trust. It belongs to the blue color family and is often associated with professionalism and authority. In the RGB color model, #194882 consists of 9.8% red, 28.24% green, and 50.98% blue. Its CMYK values are 0.81, 0.41, 0.00, 0.49, indicating a high cyan and moderate magenta content. This color is frequently used in corporate branding, website design, and interior decoration to create a sense of reliability and sophistication. Its subtle nature makes it a versatile choice for various applications, blending well with both light and dark color palettes while offering a distinct visual presence.
The color #194882, also known as Chathams Blue, presents some accessibility challenges, especially when used as a background color for text. Due to its dark hue, it requires careful consideration of color contrast to ensure readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet Level AA compliance. When using #194882 as a background, light-colored text is necessary to meet these contrast requirements. White or light shades of yellow or green can provide sufficient contrast. However, it's crucial to test the color combination with accessibility tools to confirm compliance. When used for decorative purposes, such as icons or non-essential design elements, the contrast requirements are less stringent. Still, it's good practice to ensure sufficient contrast to accommodate users with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Chathams Blue can be effectively utilized in website headers and footers to establish a professional and trustworthy brand image. Its deep, calming tone evokes feelings of stability and reliability, making it ideal for businesses in finance, technology, or consulting. When paired with a clean, minimalist design, this color can create a sophisticated and user-friendly interface. Furthermore, it can be used for button backgrounds or call-to-action elements, provided that the text color offers sufficient contrast for optimal readability. Using it sparingly, as an accent color, also prevents overwhelming the user and maintains a balanced visual hierarchy.
Interior Design
In the realm of interior design, Chathams Blue serves as an excellent choice for creating a serene and tranquil atmosphere. It can be applied to walls in bedrooms or living rooms to promote relaxation and calmness. When used in conjunction with lighter neutral tones, such as beige or cream, it generates a balanced and harmonious environment. Additionally, this color works well as an accent in furniture upholstery or decorative pillows, adding a touch of elegance and sophistication to the space. Consider incorporating natural elements, such as wooden furniture or indoor plants, to complement the cool undertones of Chathams Blue and create a welcoming and inviting ambiance.
Branding
Chathams Blue can be incorporated into branding materials such as logos, business cards, and marketing brochures to communicate trust, stability, and professionalism. Its calming nature makes it suitable for companies in the financial, technology, or healthcare sectors. Using it as a primary color alongside a complementary accent color can create a visually appealing and memorable brand identity. Ensure consistency in color usage across all branding elements to reinforce brand recognition. It also pairs well with neutral colors like gray or white, providing a clean and modern look. Consider the target audience and brand values to determine the most appropriate color palette.