Tory Blue
General Information about Tory Blue
Tory Blue, represented by the hexadecimal color code #1947B1, is a dark, saturated shade of blue that evokes feelings of trust, stability, and professionalism. It is often associated with corporate branding, financial institutions, and government entities, where a sense of reliability and authority is essential. In the RGB color model, #1947B1 consists of 9.8% red, 27.8% green, and 69.4% blue. This combination of primary colors results in a color that is both calming and commanding. In the context of color theory, Tory Blue falls within the cool color spectrum, making it suitable for conveying a sense of calmness, order, and security. Because of it's darkness, it is mostly used as complementary color.
The hex color #1947b1, also known as Tory Blue, presents some accessibility challenges, particularly in text-based contexts. Its relatively low lightness value (compared to pure white) means that text rendered in this color may lack sufficient contrast against a white or very light background, potentially making it difficult for users with visual impairments to read. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast ratios are essential for readability. A contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text. When using Tory Blue for text, it is crucial to pair it with a very light or white background and verify that the contrast ratio meets accessibility standards. Tools are available to measure the contrast ratio between foreground and background colors. For graphical elements and UI components, consider the size and importance of the element; larger elements can tolerate slightly lower contrast ratios. Additionally, providing alternative visual cues, such as icons or underlining, can improve accessibility for users who may struggle to distinguish color alone. Ensure that the design is usable and understandable by people with disabilities.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design for Corporate Identity
Tory Blue, with its strong and trustworthy feel, can be applied to website headers and navigation bars to establish a sense of professionalism. It works well for interactive elements such as buttons and links, especially when paired with appropriate hover effects to indicate interactivity. In data visualization, it can represent a key data series or category, providing a visual anchor for the user. The color also lends itself well to branding for financial institutions or corporate entities seeking to convey stability and reliability. It is often used in call-to-action buttons to draw the user's eye. Also on apps, Tory Blue is a good choice for the main theme, providing a professional look.
Fashion and Apparel
In the fashion world, Tory Blue can be used as a primary color for elegant evening wear or sophisticated business attire. It's also suitable as an accent color in accessories like scarves, ties, and handbags. The color complements neutral tones such as gray, beige, and white, and can also be paired with contrasting colors like coral or yellow for a bolder statement. For makeup, Tory Blue can be used as an eyeshadow or eyeliner for a dramatic yet refined look. As it is a bold color, it would be best when used carefully.
Interior Design Accents
In interior design, Tory Blue serves as a calming and sophisticated accent color. It can be used in decorative pillows, accent walls, or upholstery to add depth to a room. It pairs well with neutral wall colors like beige, gray, and white. In a bedroom, Tory Blue can create a relaxing atmosphere, while in a living room, it can contribute to a formal and elegant feel. It works effectively in spaces where a sense of tranquility and sophistication is desired. It can also be combined with white to create a modern marine style.