Chathams Blue

General Information about Chathams Blue

The hexadecimal color #19477E, also referred to as Chathams Blue, is a deep, muted shade of blue. In the RGB color model, it is composed of 9.8% red, 27.8% green, and 49.4% blue. This composition gives it a calming and somewhat reserved appearance. Chathams Blue is often associated with qualities such as stability, trust, and professionalism. In color psychology, blues are generally linked to feelings of calmness and serenity, making this particular shade suitable for applications where a sense of reliability and composure is desired. The name 'Chathams Blue' likely refers to the color's resemblance to the deep blue hues found in maritime environments, further enhancing its associations with trustworthiness and dependability. Because of it's darker nature it is important to select adequate contrasting colors to make text and important information visible.

The color #19477E, also known as Chathams Blue, has a relatively low lightness value, which impacts its accessibility. When used as text on a white background, it may not provide sufficient contrast for users with visual impairments, as defined by WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, to improve accessibility, it's advisable to use a lighter color for the background or a lighter shade of blue or even white for the text. Using tools that evaluate color contrast ratios can help ensure compliance with accessibility standards, making content usable for a wider audience. It's important to consider that a higher contrast helps everyone read the content easier, including people reading the website on their phone in direct sunlight.

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Digital Color Formats

Alternative colors

Applications

• Web Design

  In web design, Chathams Blue can be used for website headers, navigation bars, and as a background color for specific sections to create a calming and professional look. It pairs well with lighter accent colors to ensure readability and visual appeal. It is important to consider using it for interactive elements like buttons when accompanied by a lighter color that contrasts well. The use of this blue can significantly improve a website's aesthetic, making it more engaging and user-friendly by setting a professional tone.

• Interior Design

  In interior design, Chathams Blue can be applied to walls in bedrooms or offices to foster a sense of tranquility and focus. It can also be used in furniture upholstery or accent pieces like cushions and vases. This color provides a sophisticated touch, allowing other elements in the room, like artwork and lighting, to stand out. The deep blue hue complements natural light, creating a serene atmosphere that enhances comfort and productivity, thus making it a versatile choice for various interior styles.

• Corporate Branding

  Chathams Blue is a sophisticated choice for corporate branding, often used in logos, business cards, and marketing materials to convey trust, stability, and professionalism. It's especially suitable for industries like finance, technology, and consulting, where conveying reliability and competence is crucial. The color helps establish a strong brand identity, making the company recognizable and memorable. Its association with trustworthiness can positively influence customer perception and build long-term relationships, enhancing the brand's overall image and credibility.

Complementary color

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