Tory Blue
General Information about Tory Blue (#1946B3)
The hex color #1946B3, commonly referred to as Tory Blue, is a deep, rich shade of blue that evokes feelings of sophistication, stability, and trust. It belongs to the blue color family and is often associated with corporate environments, academic institutions, and governmental organizations due to its serious and reliable connotations. In the RGB color model, #1946B3 is composed of 9.8% red, 27.5% green, and 70.2% blue. In the CMYK color model, it consists of 86% cyan, 61% magenta, 0% yellow, and 30% black. This combination creates a vibrant yet balanced blue hue. Tory Blue is often used in branding and design to convey professionalism and dependability, making it a popular choice for companies aiming to project an image of competence and trustworthiness. Its versatility allows it to be paired with various other colors to create visually appealing and impactful designs.
The hex color #1946B3, also known as Tory Blue, presents some accessibility challenges, especially concerning text and background contrast. When used as a background color, it's crucial to select text colors that provide sufficient contrast to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. White text on a Tory Blue background might offer reasonable contrast, but it's essential to test it using accessibility tools to confirm compliance. Conversely, black text on this background would likely fail accessibility standards due to insufficient contrast. Consider using lighter shades of yellow, or even a light gray to enhance the readability. Careful consideration and testing are vital when using #1946B3 to create inclusive and accessible designs.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Tory Blue's regal and calming nature makes it excellent for websites in the finance or education sector. Its use can inspire trust and convey stability. It is especially effective in creating headers, call-to-action buttons, and background accents. When combined with clean typography and minimalistic design, it can provide an elegant and professional user experience. Consider using different shades and tints of Tory Blue to create a cohesive and visually appealing color palette that aligns with the brand's message and identity, enhancing user engagement and fostering a sense of reliability.
Interior Design
In interior design, Tory Blue can serve as a sophisticated accent color in living rooms or bedrooms. It pairs well with neutral colors such as gray, beige, or white to create a balanced and calming atmosphere. Consider incorporating it through accent walls, furniture upholstery, or decorative accessories like cushions and curtains. Tory Blue can bring a touch of elegance and depth to a room without being overpowering, making it suitable for both modern and traditional interior styles. Its versatility allows for creating personalized and inviting spaces.
Branding and Marketing
Tory Blue can be used to invoke feelings of trust and confidence. The color's rich hue is well-suited for branding materials like logos, business cards, and marketing brochures, particularly in industries such as finance, technology, or consulting. The color's depth and sophistication make it ideal for establishing a professional and credible brand identity. When used strategically, it can help to create a memorable and positive impression on customers. Complementary colors and thoughtful design layout are also key elements.