Tory Blue
General Information about Tory Blue
The hex color #1945A2, commonly referred to as Tory Blue, is a deep, saturated shade of blue with a rich and sophisticated character. In the RGB color model, it is composed of 9.8% red, 27.1% green, and 63.5% blue. This color is often associated with qualities such as stability, trust, and intelligence, making it a popular choice in various design contexts. Tory Blue is frequently used in branding to convey a sense of reliability and professionalism, and it also finds applications in interior design and fashion. Its cool and calming nature can evoke feelings of serenity and sophistication, making it a versatile color for both digital and physical environments.
The hex color #1945A2, also known as Tory Blue, presents some accessibility challenges. Its relatively low lightness value (approximately 28%) means that it requires careful consideration when used for text or interactive elements. According to WCAG guidelines, it's crucial to ensure sufficient contrast between text and background colors to meet accessibility standards. For text, it's highly recommended to use a lighter color for the text on the #1945A2 background, or use a darker background for light text. A contrast ratio of at least 4.5:1 is necessary for normal-sized text and 3:1 for large text (14pt bold or 18pt regular). Tools such as WebAIM's contrast checker can be employed to verify compliance. Also avoid using this color as the only way to convey the information.
Shades
Digital Color Formats
Alternative colors
- #3366bb
A slightly lighter shade of blue that provides better contrast against white backgrounds, improving readability.
- #002266
A darker shade of blue that maintains a strong blue hue while offering better contrast when used as a background for light text.
- #4667a8
A less saturated shade of blue which provides a more neutral, softer appearence.
Applications
Corporate Branding
Tory Blue can serve as a primary brand color for companies aiming to convey trust, reliability, and professionalism. It's suitable for logos, websites, and marketing materials in sectors like finance, technology, and consulting, where establishing credibility is vital. In web design, it can be utilized for navigation bars, headers, and call-to-action buttons, creating a consistent and authoritative user experience. The calm and stable nature of this color can also add a sense of security and dependability to user interfaces and visual branding.
Interior Design
In interior design, Tory Blue can be used to create a serene and sophisticated atmosphere. It works well in bedrooms, living rooms, or home offices, providing a calming and focused environment. It can be applied to walls, furniture, or accent pieces, and pairs well with neutral tones like gray, beige, or white. The color's ability to evoke tranquility makes it an excellent choice for spaces intended for relaxation and concentration, promoting a sense of well-being and mental clarity.
Fashion Design
Tory Blue is suitable for designing formal wear, business attire, and accessories that aim to project confidence and elegance. It can be used in suits, dresses, ties, and handbags, creating a polished and refined look. The color’s association with trustworthiness and professionalism makes it an ideal choice for occasions where making a strong, positive impression is important, helping individuals convey competence and sophistication in their appearance.