Te Papa Green
General Information about Te Papa Green
The hexadecimal color #194442, also known as Te Papa Green, is a dark, muted shade of green with a subtle earthy undertone. Its name evokes the natural landscapes of New Zealand, particularly the hues found in the Te Papa museum's environment. In the RGB color model, #194442 consists of 9.8% red, 26.67% green, and 25.88% blue. In the CMYK color model, it is composed of 63% cyan, 0% magenta, 3% yellow, and 73% black. This color is often associated with nature, stability, and sophistication. It is not a very bright color and tends to give off an impression of neutrality and calm. Due to its green component, it is a rather harmonic and balanced color. The color's hex code makes it easily adaptable in various digital design contexts.
The hex color #194442, also known as Te Papa Green, presents some accessibility considerations for web developers. Due to its relatively dark nature, it's crucial to ensure sufficient contrast between this color and the text or other elements placed on top of it. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) to meet AA standards. For AAA compliance, these ratios increase to 7:1 and 4.5:1 respectively. Using tools to measure color contrast is essential to verify compliance. When pairing #194442 with text, lighter colors such as whites, yellows, or light greens might provide better readability. Also, take into account users with visual impairments, who might require even higher contrast levels or have difficulty distinguishing between similar shades. Consider providing alternative color schemes or allowing users to customize the display to meet their individual needs.
Shades
Digital Color Formats
Alternative colors
- #326663
A lighter shade of green that provides better contrast against dark text and backgrounds, making it more versatile for UI elements.
- #4a5d5c
A more desaturated green that offers a softer look while still maintaining a natural and calming feel.
- #333333
A dark gray providing better contrast to lighter elements.
Applications
Eco-Friendly Branding
Te Papa Green is reminiscent of lush forests and tranquil natural settings. It can be used to create designs which evoke a sense of environmental consciousness, sustainability, and organic living. It can be used in websites, print materials, and branding for eco-friendly businesses, organic food brands, nature reserves, and environmental organizations. Its subdued tone communicates responsibility and trustworthiness, making it suitable for businesses seeking to project an image of eco-responsibility. Furthermore, the color's calming effect can be valuable in applications related to health and wellness, such as spas, yoga studios, and meditation apps.
Sophisticated Interior Design
With its unique depth and sophistication, #194442 is an excellent choice for interior design projects aiming for a refined and cozy atmosphere. It can be used as an accent wall color in living rooms or bedrooms, combined with natural materials like wood and stone to enhance its organic appeal. The color also works well for upholstery, curtains, and other soft furnishings, providing a rich textural contrast against lighter backgrounds. In commercial spaces, such as restaurants or cafes, Te Papa Green can contribute to a relaxed and inviting environment, promoting customer comfort and enjoyment. The color is versatile and timeless, lending an air of understated elegance to any interior space.
Webdesign accent color
The color can be used in websites to highlight call-to-action buttons, or as a background color to give a natural impression.