Ultramarine
About Ultramarine
Ultramarine, represented by the hexadecimal color code #191289, is a deep and vivid shade of blue. Historically, ultramarine was a highly prized pigment made from ground lapis lazuli, a rare and expensive gemstone. This made it a color reserved for royalty and religious figures in art. Today, synthetic ultramarine is widely available, offering the same rich hue at a fraction of the cost. In color psychology, ultramarine is often associated with feelings of calmness, trust, and intelligence. It is frequently used in branding and design to convey a sense of stability and authority. The color is very prominent in various contexts, from corporate branding to artistic expression, indicating its versatile and enduring appeal.
The color #191289, a deep ultramarine, presents some accessibility challenges. Its dark hue results in a low contrast ratio against lighter backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. To ensure accessibility, it is crucial to pair this color with significantly lighter shades for text and interactive components. White or very light yellows and greens would provide sufficient contrast. Using tools to check color contrast ratios is highly recommended to meet WCAG (Web Content Accessibility Guidelines) standards, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Moreover, avoid using this color as the sole indicator of functionality; always provide additional cues such as labels or icons to ensure inclusivity for all users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be used as a primary color for websites aiming for a sophisticated and trustworthy aesthetic. It's particularly effective in the finance, education, or technology sectors. As a background color, it should be paired with light text to ensure readability. Buttons and interactive elements can use a lighter shade of blue or a contrasting color like yellow to draw attention. Avoid using it for elements that require high visibility, such as error messages.
Fashion
In fashion, Ultramarine can be incorporated into evening wear, formal attire, or statement pieces. Its rich and deep hue exudes elegance and sophistication, making it a popular choice for special occasions. It pairs well with metallic accents like silver or gold, as well as neutral colors such as black, white, or gray. It can also be used as an accent color in accessories like scarves, handbags, or shoes to add a pop of color to an outfit.
Interior Design
Ultramarine is suited for creating a serene and sophisticated atmosphere in interior spaces. Use it as an accent wall color in living rooms or bedrooms to add depth and visual interest. Pair it with lighter neutrals like beige, cream, or gray to balance the intensity. Alternatively, incorporate it through furniture upholstery, decorative pillows, or artwork to create a focal point. The color is suitable for bedrooms, home offices, and even bathrooms, because it provides a soothing environment.