Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #190FA4, is a deep and vibrant shade of blue. Historically, Ultramarine was derived from the precious mineral lapis lazuli, making it one of the most expensive pigments used by Renaissance artists. Its name literally means "beyond the sea," referring to its origin from overseas sources. Today, synthetic Ultramarine is widely available, retaining the same captivating hue without the exorbitant cost. This color is often associated with royalty, wisdom, and spirituality. In color psychology, Ultramarine evokes feelings of calmness, trust, and stability. It is a popular choice in branding and design for companies seeking to convey reliability and sophistication. The RGB values for Ultramarine are R:25, G:15, B:164, and its CMYK values are C:85, M:91, Y:0, K:36.
The color #190FA4, also known as Ultramarine, presents some accessibility challenges due to its dark nature. When used as a background color, it necessitates very light text (white or near-white) to ensure sufficient contrast for readability. According to WCAG guidelines, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. For AAA compliance, these ratios increase to 7:1 and 4.5:1, respectively. Ultramarine's darkness means that only a limited range of light colors will provide adequate contrast. It's crucial to test color combinations using accessibility tools to verify compliance. Moreover, avoid using this color for crucial interactive elements without clear visual cues, as users with visual impairments might struggle to identify them. Careful consideration of font size, weight, and additional styling is necessary to enhance readability and ensure an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Branding and Web Design
Ultramarine, with its rich and deep hue, evokes feelings of sophistication and elegance, making it a perfect choice for branding designs associated with luxury goods and high-end services. Its association with depth and trustworthiness also makes it well-suited for financial institutions or technology companies aiming to project stability and reliability. In web design, Ultramarine can be used sparingly as an accent color to draw attention to important elements or create a sense of depth in backgrounds. Furthermore, in fashion, this color can be used to create elegant evening wear or sophisticated business attire, exuding confidence and style.
Interior Design and Beauty
In interior design, Ultramarine can serve as a dramatic accent wall color in living rooms or bedrooms, creating a focal point that draws the eye. When paired with neutral tones like white or gray, it adds a touch of sophistication without overwhelming the space. It can also be used in smaller doses, such as in throw pillows or decorative accessories, to add pops of color and visual interest to a room. Ultramarine's calming yet powerful presence makes it suitable for creating a serene and stylish atmosphere in both residential and commercial spaces. Additionally, in the beauty industry, Ultramarine pigments can be used in eyeshadows or eyeliners to create striking and captivating looks.
Fashion and Textile
Ultramarine is used extensively in the fashion industry to evoke feelings of depth, royalty, and stability. As a textile dye or paint color, Ultramarine can be used in the textile industry, especially in creating corporate attire. Furthermore, in graphic design, the hex color can be used as a button element to highlight areas such as 'purchase now'.