Ultramarine
General Information about Ultramarine
The hexadecimal color #190EA5, also known as Ultramarine, is a deep, saturated shade of blue-violet. It is composed of 9.8% red, 5.5% green, and 64.7% blue. In the RGB color model, it corresponds to the values (25, 14, 165). This color is often associated with qualities such as depth, stability, and wisdom. Historically, ultramarine was a highly prized pigment made from lapis lazuli, making it one of the most expensive and sought-after colors. Today, synthetic versions allow for broader use across various applications. In color psychology, ultramarine can evoke feelings of calmness, confidence, and authority, making it suitable for branding and design where these attributes are desired. Its distinctive and memorable hue ensures it will stand out. In the fashion industry, this color can make the wearer look distinguished and create an attractive visual perception.
The color #190EA5, a deep shade of ultramarine, presents several accessibility considerations for web developers. Due to its low luminance, it is crucial to ensure sufficient contrast when used as text or as a background color. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text against its background. When using #190EA5 for text, consider pairing it with light colors like #FFFFFF (white) or #F0F0F0 (light gray) to meet accessibility standards. If #190EA5 is used as a background, light-colored text is similarly essential. Avoid using it with dark or similarly toned colors, as this can make the content difficult to read for users, especially those with visual impairments. Tools like contrast checkers can assist in verifying compliance with accessibility standards. Additionally, consider providing alternative visual cues besides color, such as underlines or icons, to ensure that information is accessible to all users, including those with color vision deficiency.
Shades
Digital Color Formats
Alternative colors
Applications
Luxury Web Design
Ultramarine, with its depth and sophistication, can be used to create a sense of luxury and exclusivity in web design. Use it sparingly for headings, accents, or background elements to draw attention and create a visually appealing experience. For example, a high-end fashion website may use this color as a primary accent to evoke feelings of elegance and refinement. When using as a main brand color, its important to pair it with lighter elements.
Beauty Products
In the beauty industry, ultramarine can be used in eye shadow palettes, eyeliners, and mascaras to create intense and captivating eye looks. This color provides depth and drama, making it ideal for evening makeup or special occasions. Its ability to enhance the natural color of the eyes makes it a versatile option for various skin tones. Also nail polish manufacturers can use this for a unique color.
Interior Design
Ultramarine can be used in interior design as an accent color for walls, furniture, or decorative accessories. It pairs well with neutral colors like gray, white, or beige to create a balanced and visually appealing space. A piece of furniture with ultramarine upholstery can transform a room by bringing a modern sense of style and boldness. Moreover, as a strong accent, it can be applied on home decor accessories.