Ultramarine

General Information about #190E8D

The hex color #190E8D, also known as Ultramarine, is a deep, saturated shade of blue with a strong presence. It is located in the blue-violet portion of the color spectrum. Historically, ultramarine was derived from the rare and expensive mineral lapis lazuli, making it a pigment highly valued by artists for its rich and vibrant hue. Today, synthetic ultramarine is readily available, offering the same brilliant color at a more accessible price point. This color evokes feelings of serenity, depth, and sophistication. It's often associated with intelligence, stability, and trust. In color psychology, dark blues like #190E8D can promote a sense of calmness and security, making it a popular choice for branding and design where these qualities are desired. Ultramarine's high chroma makes it stand out, and it is therefore often used as an accent color.

The color #190E8D, a deep ultramarine, presents several accessibility considerations for web design. With a low luminance, it may pose challenges for users with visual impairments if used as text on a white or light background. The contrast ratio needs careful evaluation to meet WCAG guidelines. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Ensure sufficient contrast by pairing this color with a very light color or using it for larger elements where readability is less critical. Additionally, avoid relying solely on color to convey important information; use text labels or icons to provide redundant cues. When using #190E8D as a background color, thoroughly test its legibility with different font sizes and weights to ensure all users can perceive the content clearly. Considering colorblindness is important; tools can simulate how this color appears to individuals with different types of color vision deficiencies to make any needed adjustments.

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Applications

• Web Design for Corporate Branding

  In web design, #190E8D can be used for headers, navigation bars, or as an accent color to create a sophisticated and professional look. Its depth conveys stability and trust, making it suitable for financial or corporate websites. When used sparingly, it can add a touch of elegance without overwhelming the user. For example, a technology company could use it for their logo or call-to-action buttons to inspire confidence. It should be balanced with lighter colors to ensure readability and accessibility. Dark mode interfaces benefit from using this color as a primary background to reduce eye strain and provide a visually appealing experience.

• High-End Fashion and Apparel

  In fashion, #190E8D can be incorporated into evening wear or formal attire to project a sense of sophistication and mystery. It works well as the base color for a dress or suit, complemented by silver or gold accessories to enhance its richness. The color can also be used in smaller doses, such as in scarves or handbags, to add a pop of color to a more neutral outfit. Consider using it in makeup, such as eyeliner or eyeshadow, to make a statement while maintaining an air of elegance. Jewel tones like this pair well with dark skin tones.

• Interior Design Accent Color

  In interior design, ultramarine is an excellent choice for creating an accent wall in a living room or bedroom, instantly adding depth and personality to the space. The color can also be used in smaller elements, such as throw pillows, curtains, or rugs, to tie a room together. It pairs particularly well with neutral tones like gray, beige, and white, creating a balanced and harmonious atmosphere. Incorporating it in furniture upholstery adds a luxurious and inviting touch. The deep hue complements natural materials like wood and stone, enhancing the overall aesthetic appeal of a space.

Complementary color

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