Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #190D8A, is a deep, rich shade of blue that evokes feelings of depth, intelligence, and sophistication. Historically, Ultramarine was derived from the precious gemstone Lapis Lazuli, making it a highly valued pigment, particularly in Renaissance art. Its name literally means 'beyond the sea' as it was imported to Europe from Asia. Today, Ultramarine is synthetically produced but still retains its association with luxury and artistic expression. This color is often used to convey a sense of trustworthiness and stability, making it a popular choice for corporate branding and educational materials. It's a versatile color that can be used effectively in various design applications.
The contrast ratio of #190D8A (Ultramarine) against white is relatively low, which can pose accessibility challenges for users with visual impairments. To ensure readability, it is crucial to use this color with lighter text or interface elements. When using this color for text, consider increasing the font size or adding a text shadow to improve contrast. In user interface design, avoid using #190D8A as the sole indicator for important interactive elements. Pairing it with high-contrast accents or incorporating visual cues can enhance usability. Adhering to WCAG guidelines for color contrast is essential for creating inclusive and accessible digital experiences, particularly for users with color blindness or low vision. Always test color combinations with accessibility tools to ensure compliance.
Shades
Digital Color Formats
Alternative colors
- #33299f
A slightly lighter shade of blue that provides better contrast against white backgrounds, enhancing readability.
- #2e29ab
A more vibrant blue alternative that can be used to draw attention to specific elements in a design without sacrificing visual appeal.
- #342887
A softer blue alternative to create a calm and relaxing feel, while still remaining visually interesting.
Applications
Website Design
Ultramarine (#190D8A) can be used as a primary color in website designs for tech companies or educational institutions to evoke feelings of intelligence, trust, and innovation. It can be effectively used for backgrounds, headers, and call-to-action buttons. It can be combined with complementary colors like yellow or orange to create visually appealing and balanced compositions. Using it in moderation helps to prevent the design from appearing overwhelming while still maintaining a sophisticated and professional look. The dark shade also works well with white text for a clean, readable design.
Beauty and Cosmetics
Ultramarine (#190D8A) is a popular choice in the beauty industry for packaging and branding, particularly for skincare or cosmetic products that aim to convey luxury and sophistication. Its association with depth and richness makes it ideal for items like eyeshadow palettes, serum bottles, or high-end makeup packaging. The color can be paired with metallic accents like gold or silver to amplify the sense of opulence. The deep blue shade also works well for evening wear or special occasion makeup, providing a dramatic and elegant touch.
Interior Design
Ultramarine (#190D8A) is an excellent choice for creating a sophisticated and calming ambiance in interior design. It can be used as an accent wall color in living rooms or bedrooms, paired with neutral furniture and lighter textiles to balance the space. The color also works well for upholstery, such as sofas or armchairs, adding a pop of color without overwhelming the room. Consider incorporating ultramarine through decorative items like vases, artwork, or throw pillows to create a cohesive and stylish interior.