Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #190791, is a deep blue color with a rich history. The term 'ultramarine' originates from the Latin 'ultramarinus,' meaning 'beyond the sea,' as it was originally derived from the precious gemstone lapis lazuli imported from Afghanistan by sea during the Middle Ages. Highly valued for its intense color, it was historically used in paintings, particularly during the Renaissance, and was often more expensive than gold. Chemically, it is a complex sodium aluminosilicate with sulfur, giving it its distinctive hue. Today, synthetic ultramarine is widely available, making it more accessible for various applications. Its color coordinates place it in the blue-violet range, evoking feelings of depth, stability, and sophistication.
The contrast ratio of #190791 against a white background is approximately 1.9:1, which is considered poor. This means text rendered in #190791 on a white background might be difficult for users with visual impairments to read. To improve accessibility, it's advisable to use a lighter background color or a lighter shade of text. When using this color, it's also important to consider the size of the text, because larger fonts have better readability. Adhering to WCAG guidelines by ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, or considering other visual cues, will significantly enhance accessibility for a broader audience.
Shades
Digital Color Formats
Alternative colors
- #3329a6
A slightly lighter shade of blue that provides better contrast against white backgrounds.
- #280ea8
A more saturated blue that stands out more prominently and may be easier to see.
- #6495ed
A lighter, pastel blue alternative that is easier on the eyes for extended use and provides better accessibility.
Applications
Web Design
Ultramarine, with its deep and rich hue, can be used in web design to create a sophisticated and elegant feel. It works well for headers, call-to-action buttons, and background accents, especially when paired with complementary colors like gold or yellow. In user interface design, it can bring a sense of calm and reliability. This color is well suited for websites and applications in the technology, finance, or education sectors.
Fashion and Interior Design
In the world of fashion, Ultramarine can be used as a statement color in evening wear or as an accent color in casual outfits. It pairs well with neutral colors like gray, beige, and white. This color can be used in elegant dresses, silk scarves, or accessories like handbags and shoes to add a touch of sophistication. In interior design, Ultramarine is best used sparingly to avoid overwhelming the space. It can add elegance and depth when used as an accent color in throw pillows, curtains, or artwork.
Branding
The color Ultramarine is ideal for creating striking and memorable branding materials. Its depth and sophistication make it perfect for logos, business cards, and other marketing collateral. This shade of blue communicates trustworthiness and authority. This makes it suitable for companies that want to convey a sense of reliability. Pair it with neutral tones or complementary colors to make a lasting impression.