Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #1904B0, is a deep, vivid shade of blue. It is named after the pigment derived from the gemstone lapis lazuli, which was historically highly valued and expensive. This color evokes feelings of royalty, sophistication, and depth. In the RGB color model, Ultramarine consists of 9.8% red, 1.6% green, and 69% blue. In the CMYK color model, it comprises 86% cyan, 98% magenta, 0% yellow, and 31% black. Ultramarine is often associated with trust, intelligence, and stability, making it a popular choice for branding and visual communication where these qualities are desired. Its high blue content gives it a cool, calming effect, while its saturation ensures it remains a visually striking color.
The color #1904B0, also known as Ultramarine, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, the contrast ratio is quite low, making it difficult for users with visual impairments to read. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text to meet AA standards. Ultramarine falls short of these recommendations. To improve accessibility, consider using lighter text on an Ultramarine background or using Ultramarine text on a much lighter background. Also, avoid using this color for important UI elements or interactive components without careful consideration of its contrast with surrounding colors. Providing alternative color schemes can also enhance the user experience for individuals with varying visual needs. Testing with accessibility tools is essential to ensure compliance.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides better contrast against white backgrounds.
A darker shade of blue that can be used for backgrounds to provide a strong contrast with lighter text.
A more saturated blue, which may offer improved visibility and impact, especially for digital displays and branding.
Applications
Web Design
In web design, Ultramarine can be used to create a sense of depth and sophistication. It's often utilized in headers, navigation bars, and accent elements to draw attention and establish a professional aesthetic. When used sparingly and paired with complementary colors, Ultramarine can enhance the overall user experience, creating a visually appealing and memorable website. However, careful consideration should be given to contrast ratios to ensure readability and accessibility for all users. It is a great choice for technology, education and finance websites.
Interior Design
In interior design, Ultramarine can serve as a bold accent color, adding a touch of elegance and drama to a room. It works well in spaces where you want to create a focal point, such as a feature wall or statement furniture piece. It can be combined with neutral tones like gray, white, or beige to balance its intensity and create a harmonious atmosphere. Ultramarine is especially effective in rooms with ample natural light, as it can bring out its rich and vibrant qualities.
Fashion
In fashion, Ultramarine can be used to create striking and memorable looks. It's often incorporated into evening wear, formal attire, and statement accessories. The color pairs well with metallics like gold and silver, as well as complementary colors like yellow and orange. Ultramarine can also be used in more casual settings, such as in denim washes or as a pop of color in accessories like scarves and handbags. The depth and richness of Ultramarine makes it a versatile choice for a wide range of fashion applications.