Ultramarine
General Information about Ultramarine (#190099)
Ultramarine, represented by the hex code #190099, is a deep, rich blue color with a hint of purple. It is named after the pigment originally made from lapis lazuli, a semi-precious stone. The color has been highly valued throughout history, particularly in art, where it was once more expensive than gold. In modern color theory, Ultramarine is associated with depth, stability, and sophistication. It is often used to evoke feelings of calmness and trust. Its intensity can add a sense of drama and luxury to designs. However, due to its darkness, it needs to be used carefully with considerations for accessibility and contrast. It's a popular choice for branding in industries seeking to project an image of reliability and elegance. Ultramarine finds application across various fields, from graphic design to fashion, often contributing a touch of refined aesthetic.
The hex color #190099, also known as Ultramarine, presents significant accessibility challenges, especially in web design. Its dark hue results in very low contrast against light backgrounds, making text or interactive elements difficult for users with visual impairments to discern. According to WCAG guidelines, sufficient contrast is crucial for readability and usability. Using #190099 for text on a white or very light background would likely fail contrast ratio tests, potentially excluding users with low vision or color blindness. To improve accessibility, it's essential to pair #190099 with significantly lighter colors, ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Alternatively, consider using #190099 sparingly, perhaps as a background accent, and prioritizing higher-contrast colors for primary interactive elements and textual content. Tools like contrast checkers can help evaluate color combinations and ensure compliance with accessibility standards, creating a more inclusive online experience.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that offers better contrast against both light and dark backgrounds, improving readability and visual clarity.
A vibrant purple that provides a visually distinct alternative while maintaining a sense of depth and richness, suitable for accent elements.
Offers a balance between depth and brightness, making it a versatile choice for backgrounds and interactive elements.
Applications
Web Design
Ultramarine (#190099) can be used to create a luxurious and sophisticated feel in website designs. It's particularly effective for header backgrounds, button hovers, and subtle accents. When used in conjunction with lighter contrasting colors, it can create a visually appealing and user-friendly interface. Ensure sufficient contrast for accessibility when using this color for text or interactive elements.
Fashion Design
In the fashion world, Ultramarine (#190099) is often seen in evening wear and formal attire. It adds a touch of elegance and mystery to clothing designs. This deep blue can also be used as an accent color in accessories like scarves and handbags, providing a pop of color without being too overwhelming. Designers often pair it with neutral tones such as gray or beige to create a balanced and sophisticated look. It can also be paired with brighter colors like gold or silver to achieve a more glamorous and eye-catching appearance.
Interior Design
Ultramarine (#190099) brings a sense of depth and serenity to interior spaces. It works well in bedrooms and living rooms to create a calming atmosphere. The color can be used as an accent wall or in upholstery to add a touch of sophistication. When paired with lighter colors like cream or white, it creates a balanced and harmonious environment. Consider using it in combination with natural materials like wood and stone to enhance the overall aesthetic appeal. Proper lighting is essential to showcase the richness of the hue.