Black Russian
About Hex Color #190018
The hex color code #190018, often referred to as "Black Russian", represents a very dark shade of purple. In the RGB color model, it is composed of 9.8% red, 0% green, and 9.4% blue. In the CMYK color model, it consists of 0% cyan, 100% magenta, 9.1% yellow, and 90.2% black. This color leans heavily towards the black end of the spectrum, resulting in very low brightness and saturation. The human eye perceives this color as a deep, muted purple with minimal vibrancy, creating a sense of depth and seriousness. Its dark nature makes it suitable for applications where a subtle and understated color is desired.
The hex color #190018, a very dark, desaturated purple, presents significant accessibility challenges. Its extremely low luminance results in poor contrast against most background colors, especially white. This makes text or interface elements using this color difficult to read for users with visual impairments, including those with low vision, color blindness, or who are viewing the content on low-quality screens. To ensure accessibility, it is crucial to pair #190018 with a very light color that provides a contrast ratio meeting WCAG guidelines (ideally 4.5:1 for normal text and 3:1 for large text). Avoid using this color for essential visual information without sufficient contrast. Consider using a color contrast checker to verify compliance. Providing alternative high-contrast themes can greatly improve accessibility for a wider range of users.
Shades
Digital Color Formats
Alternative colors
- #290028
A slightly lighter shade of purple provides better readability and contrast while maintaining a similar aesthetic.
- #222222
A darker neutral gray offers improved contrast against light backgrounds and offers better accessibility.
- #190a18
A desaturated color has improved luminosity and offers better readability.
Applications
Web Design - Evoking Luxury
In web design, #190018 can be used sparingly as a background color for a website section intended to evoke a sense of luxury or mystery, when paired with contrasting white or gold text for maximum impact and accessibility. It can also be used for decorative elements, such as borders or icons, again ensuring sufficient contrast with surrounding elements. Its use should be tested thoroughly on different devices and screen settings to ensure readability.
Beauty - Dramatic Cosmetics
In the beauty industry, #190018 can inspire the creation of deep, dramatic lipstick shades or eyeshadow palettes aimed at creating a bold, gothic look. This color works well with metallic accents, like silver or gold, to enhance its opulent appeal. Marketing campaigns using this color could target consumers looking for a sophisticated, edgy style.
Fashion - Elegant clothing
In fashion, #190018 can be used to create elegant evening wear or edgy streetwear pieces. It pairs well with contrasting colors such as deep red or royal blue for a dramatic effect, or with lighter neutrals for a more subtle look. The color is suitable for creating a sense of sophistication and mystery in various clothing designs.