Chathams Blue
General Information
Chathams Blue, represented by the hexadecimal color code #184A78, is a deep, muted shade of blue evoking a sense of calm and sophistication. It falls within the blue color family, characterized by its association with tranquility, stability, and professionalism. In the RGB color model, #184A78 consists of 9.41% red, 29.02% green, and 47.06% blue. This specific combination gives it a unique character, setting it apart from brighter or more vibrant blues. Chathams Blue is often used in designs where a sense of trust and reliability is desired, making it a popular choice for corporate branding and user interface design. Its subtle nature allows it to be used extensively without being visually overwhelming.
The color #184A78, also known as Chathams Blue, offers moderate accessibility. Its darkness provides sufficient contrast when used with light text (white or very light shades), ensuring readability for users with visual impairments. However, using it with dark text could create contrast issues. To comply with WCAG guidelines, it's essential to assess color contrast ratios meticulously. Tools like WebAIM's Contrast Checker can help determine if the combination meets the required AA or AAA standards. Furthermore, consider providing alternative color schemes to accommodate users with specific color perception deficiencies. Keep in mind that context also matters; larger text sizes and bolder fonts may improve readability even with marginally lower contrast ratios. Always prioritize a user-centered approach to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
- #2e648e
A slightly lighter blue that offers improved contrast with both light and dark text, while maintaining a similar aesthetic.
- #0a3161
A deeper, more saturated blue that can be used to add emphasis and visual interest, particularly in backgrounds or accents.
- #5f768e
A neutral gray-blue that provides a sophisticated and understated alternative, suitable for layouts requiring a more subtle color palette.
Applications
Web Design
Chathams Blue (#184A78) finds a prominent place in website design, often used for headers, navigation bars, and button backgrounds. Its deep, calming hue conveys trustworthiness and professionalism, making it suitable for corporate websites and online banking platforms. The color pairs well with white or light gray text, ensuring readability and a clean aesthetic. In user interface design, Chathams Blue can be implemented for interactive elements, subtly guiding users through the digital landscape. Its understated elegance contributes to a positive user experience, fostering engagement and trust.
Interior Design
In interior design, Chathams Blue (#184A78) can create a serene and sophisticated ambiance. It works beautifully as an accent wall color in living rooms or bedrooms, providing a calming backdrop for furniture and décor. The color pairs well with neutral tones like beige, gray, and white, allowing it to blend seamlessly with various design styles. In smaller doses, Chathams Blue can be incorporated through textiles such as curtains, cushions, or rugs, adding depth and visual interest to a space. Its versatility makes it a popular choice for creating both modern and traditional interiors.
Branding and Marketing
Chathams Blue can be effectively used in creating professional and trustworthy branding. From logos to marketing materials, this color projects stability and reliability. Consider incorporating #184A78 in your branding to establish a strong, dependable image for your company. Its muted tone is especially useful where you want to avoid being too flashy, projecting instead a sense of established quality and professionalism. It pairs exceptionally well with lighter accents like off-white or light gray for a clean, readable look.