Te Papa Green
General Information about Te Papa Green
The hex color #184A46, also known as Te Papa Green, is a dark shade of green with strong earthy undertones. It evokes feelings of nature, tranquility, and stability. In the RGB color model, #184A46 is composed of 9.41% red, 29.02% green, and 27.45% blue. In the CMYK color model, it consists of 68% cyan, 0% magenta, 5% yellow, and 71% black. This color is often associated with environmental awareness, sustainability, and a sense of groundedness. Te Papa Green can be used to create a calming and sophisticated atmosphere, particularly when combined with other natural tones or neutral colors. Its versatility allows it to be applied in various design contexts, from corporate branding to interior decor, conveying a sense of reliability and connection to the environment.
The color #184A46, also known as Te Papa Green, presents some accessibility considerations for web development. When using this color for text, it's crucial to ensure sufficient contrast with the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Due to its dark nature, #184A46 requires a light background to meet these standards. Using a contrast checker tool is highly advisable to verify compliance. Additionally, avoid relying solely on color to convey important information; supplement it with text labels or other visual cues. Consider users with visual impairments, including color blindness, who may perceive colors differently. Providing alternative text descriptions for images and using ARIA attributes can further enhance accessibility when using #184A46 in your designs.
Shades
Digital Color Formats
Alternative colors
- #3cb371
A lighter shade of green that offers better contrast against dark backgrounds while maintaining a similar aesthetic.
- #808080
A neutral grey that provides a safe and accessible option for text and backgrounds, ensuring readability for a wider audience.
- #00ff7f
A bright green that is clearly visible and offers good contrast, making it suitable for highlighting interactive elements.
Applications
Corporate Branding
Te Papa Green can be used as the main brand color for a company which wants to present sustainability and stability. This color is perceived as natural and creates a calm atmosphere. Websites, logos, and marketing materials can all incorporate this color to reinforce the brand's identity and values. The color should be used consistently across all platforms to maintain brand recognition.
Interior Design
In interior design, Te Papa Green can serve as an accent color in spaces designed to promote relaxation and harmony. Think of integrating it in a spa or wellness center to create a calming atmosphere. It is best used in combination with natural materials such as wood or stone.
Fashion Design
In fashion, Te Papa Green can be used to design earth-tone clothing that represents stability and sustainability. Because it is a darker shade, it is best suited for fall and winter clothing lines, e.g. as the color of a warm winter jacket. This color can be combined with brown, beige and other shades of green.