Te Papa Green
About Te Papa Green
The hex color #184A45, often referred to as Te Papa Green, is a dark, muted shade of green. It derives its name from its resemblance to the colors found in natural landscapes, and it embodies qualities of tranquility, nature, and sophistication. In the RGB color model, #184A45 is composed of 9.41% red, 29.02% green, and 27.06% blue. This color is often associated with environmental awareness, stability, and growth. Due to its dark nature, it's generally recommended to pair this shade with lighter colors to ensure readability and visual balance, especially in digital applications and design projects, where contrast plays a key role in usability.
The hex color #184A45, also known as Te Papa Green, presents some accessibility challenges. Its relatively dark hue results in a low contrast ratio when paired with lighter text or background colors. According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments to perceive content effectively. For optimal accessibility, it is recommended to use #184A45 with very light colors such as white (#FFFFFF) or very pale shades of yellow or green. Testing with accessibility tools is highly recommended to ensure compliance with accessibility standards. When using this color for links, provide additional cues like underlines or icons to distinguish them from surrounding text, which helps colorblind users. Consider the needs of all users, including those with low vision or color deficiencies, to create a more inclusive and accessible experience.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design for Eco-Friendly Brands
Te Papa Green can be used in website headers and footers to establish a nature-inspired theme. Its calming and earthy tone is well-suited for eco-friendly businesses or organizations focused on sustainability. Consider using it in combination with neutral colors like beige or light gray to create a balanced and visually appealing layout. Furthermore, this color is suitable for call-to-action buttons, especially when the goal is to evoke a sense of trust and reliability. Use it sparingly and thoughtfully to enhance the overall user experience.
Accent Walls in Interior Design
In interior design, #184A45 can be applied to accent walls to bring a touch of nature indoors. It pairs well with wooden furniture and natural textures like linen or cotton. Consider using it in living rooms or bedrooms to create a relaxing and harmonious environment. This color is also suitable for smaller decorative elements like cushions or plant pots. The key is to balance the use of #184A45 with lighter and warmer colors to prevent the space from feeling too dark or overwhelming.
Branding for Sustainable Products
This shade of green evokes nature, making it ideal for branding related to environmental conservation or sustainable products. It communicates a sense of responsibility and care for the planet. Combine it with earthy tones and natural textures in your marketing materials to reinforce the message. Use it in your logo, website, and packaging to create a cohesive brand identity that resonates with environmentally conscious consumers.