Te Papa Green
General Information about Te Papa Green
The hex color #184644, also known as Te Papa Green, is a dark, muted shade of green. In the RGB color model, it is composed of 9.41% red, 27.45% green, and 26.67% blue. In the CMYK color model, its composition is 66% cyan, 0% magenta, 3% yellow, and 73% black. This color evokes feelings of nature, tranquility, and stability. It is often associated with environmental conservation and sustainability, making it a suitable choice for brands or designs aiming to project an eco-friendly image. The name 'Te Papa Green' likely refers to its connection with the natural landscapes and cultural heritage of New Zealand, as 'Te Papa' is the name of the Museum of New Zealand in Wellington. The dark undertones give the color a sense of sophistication and depth, making it versatile for various applications.
The hex color #184644, also known as Te Papa Green, presents some accessibility considerations for web developers. Its relatively low luminance value means that it requires careful attention to contrast ratios, especially when used for text or interactive elements. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal-sized text and 3:1 for large text (14pt bold or 18pt regular) against its background. Using color contrast checking tools is essential to ensure sufficient contrast. When using #184644 as a background, pairing it with light colors such as white, very light grays or lighter shades of green will greatly improve readability and usability. For users with low vision or color blindness, relying solely on color to convey information should be avoided. Ensure that important information is also available through other cues like text labels, icons, or patterns. Alternative color schemes should be considered to accommodate users with different visual impairments. This ensures that the website remains accessible and inclusive for all users.
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Alternative colors
Applications
Web Design for Environmental Conservation
In web design, Te Papa Green can be used to create a sophisticated and natural aesthetic. It is suitable for websites related to environmental conservation, natural resources, or eco-friendly products. It can be used for backgrounds, headers, and accents, provided that sufficient contrast is maintained with text and other interactive elements. Its muted tone can also be applied to infographics and data visualizations to represent information in an accessible way. The color can enhance the brand image, communicating reliability, stability, and a connection to nature.
Interior Design for a Calming Atmosphere
Te Papa Green, or #184644, can be effectively incorporated into interior design to bring a sense of calm and nature indoors. It works well in living rooms, bedrooms, or studies, creating a relaxing and grounded atmosphere. As an accent color, it can be applied to walls, furniture, or decorative items, complementing natural materials like wood and stone. Combining it with lighter shades of green or neutral tones can brighten the space, while contrasting it with warm colors adds energy. This hue promotes a serene environment, blending comfort with a subtle visual appeal, making it a versatile choice for various interior aesthetics.
Beauty and Cosmetics
In the beauty sector, #184644 is a great color to represent organic products and cosmetics. It is especially appealing for packaging design and marketing materials. The earthy tones will help build trust with your customers as the color is often associated with natural ingredients and sustainability. Using this color will show a commitment to environmental responsibility.