Te Papa Green
General Information about Te Papa Green
The hex color #184540, also known as Te Papa Green, is a dark, muted shade of green. It evokes a sense of nature, tranquility, and stability. This color is composed of 9.41% red, 27.06% green, and 25.1% blue. In the RGB color model, it is defined as (24, 69, 64). In the CMYK color model, it is composed of 65% cyan, 0% magenta, 7.2% yellow, and 72.9% black. Te Papa Green is often associated with environmental themes and can be used to convey a sense of trustworthiness and naturalness. It's a versatile color that works well in various design contexts, from branding to web design, lending a touch of sophistication and calm.
The hex color #184540, also known as Te Papa Green, presents some accessibility challenges due to its relatively low luminance. When used as text against a white background, it may not meet the contrast ratios recommended by WCAG (Web Content Accessibility Guidelines) for readability, especially for users with visual impairments. A contrast ratio of at least 4.5:1 is suggested for normal text and 3:1 for large text. To improve accessibility, consider pairing #184540 with lighter shades of green, beige, or off-white colors that provide sufficient contrast. Alternatively, using #184540 for larger graphical elements or as a background color with white or very light text can be effective. Always test color combinations with accessibility tools to ensure compliance with accessibility standards and provide a better user experience for everyone.
Shades
Digital Color Formats
Alternative colors
- #3cb371
A lighter shade of green that provides better contrast against dark backgrounds, enhancing readability.
- #a2b38b
A more muted green that offers a softer, more subtle look while maintaining good contrast.
- #2ecc71
A vibrant alternative for interfaces where stronger visual cues are needed, ensuring that interactive elements stand out. This works well for calls to action and primary buttons.
Applications
Website Design
Te Papa Green, or #184540, can be effectively used in website designs aiming for a natural, earthy feel. As a background color for website headers or sidebars, it provides a calming and organic aesthetic. Complementing it with neutral colors like beige or light gray can create a balanced and professional look. It's also suitable for highlighting call-to-action buttons when paired with a brighter accent color. In infographics, #184540 can represent data related to nature, sustainability, or environmental topics, adding a thematic relevance to the visuals.
Interior Design
In interior design, #184540 can be used to create a soothing and nature-inspired atmosphere. It works well in living rooms, bedrooms, or studies as an accent wall color. Pair it with natural wood tones, such as oak or walnut, and other earth-toned textiles to enhance the organic feel. This color also complements indoor plants, creating a harmonious and relaxing environment. Consider using it for upholstery or decorative items like cushions or throws to add subtle touches of nature to your home.
Branding and Logo Design
This color is also suitable for branding and logo design, especially for companies associated with nature, sustainability, or health. It provides a sense of calm and reliability, making it ideal for brands that want to convey trust and environmental responsibility. In marketing materials, use this shade sparingly as an accent color to draw attention to important information or calls to action. For presentations, it can serve as a background for slides discussing environmental initiatives or sustainable practices, reinforcing the thematic message.