Te Papa Green

General Information

The hexadecimal color #183F37, also known as Te Papa Green, is a dark, muted shade of green. It evokes feelings of nature, tranquility, and stability. In the RGB color model, #183F37 is composed of 9.41% red, 24.71% green, and 21.57% blue. In the CMYK color model, it consists of 62% cyan, 0% magenta, 13% yellow, and 75% black. This color is often associated with environmental awareness and sustainability due to its close resemblance to natural foliage. It is a versatile color that can be used in various design applications, from branding to interior design. Its subdued nature makes it easy to pair with other colors, allowing for creative flexibility. Te Papa Green's calming effect makes it a popular choice for creating relaxing and peaceful atmospheres. The name "Te Papa Green" could be related to the Museum of New Zealand Te Papa Tongarewa, suggesting a connection to cultural heritage and natural history.

The hex color #183F37, also known as Te Papa Green, presents some accessibility challenges, especially when used as a text color. Its relatively low lightness value means it has limited contrast against common background colors like white. According to WCAG guidelines, sufficient contrast is crucial for readability, particularly for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. #183F37 may not meet these ratios against light backgrounds, making it difficult for some users to read. Therefore, when using #183F37 for text, it's essential to pair it with a very light background or use it for decorative elements where readability is less critical. Using a color contrast checker tool can help determine if the chosen color combination meets accessibility standards. If adequate contrast cannot be achieved, consider using a lighter shade of green or a different color altogether to ensure inclusivity. For interactive elements, sufficient contrast is also crucial to ensure users can easily identify buttons, links, and other controls.

Shades

Digital Color Formats

Alternative colors

Applications

• Eco-Friendly Branding

  Te Papa Green is a sophisticated color choice for branding materials that aim to convey a sense of environmental consciousness or natural beauty. Its subdued tone lends itself well to logos, website designs, and marketing collateral for eco-friendly products, sustainable businesses, or organizations involved in conservation efforts. The color evokes feelings of tranquility, growth, and stability, making it ideal for companies that want to project an image of reliability and environmental responsibility. It can be used as the primary brand color or as an accent to complement other earthy tones or natural hues.

• Nature-Inspired Interiors

  In interior design, Te Papa Green can create a calming and nature-inspired atmosphere in various spaces. It works well as an accent wall color in living rooms or bedrooms, providing a subtle touch of color without overwhelming the space. It can also be used for furniture upholstery, throw pillows, or decorative accessories to bring a sense of the outdoors inside. The color pairs nicely with natural materials like wood, stone, and bamboo, enhancing the overall organic feel of the room. Te Papa Green can be used in office spaces to promote a sense of focus and well-being.

• Understated Fashion

  In fashion, Te Papa Green can be used to create a sophisticated and understated look. It can be incorporated into clothing designs, such as dresses, blouses, or trousers, to add a touch of elegance and natural charm. It also works well as an accent color in accessories like scarves, handbags, or jewelry. The color can be paired with neutral tones like beige, cream, or gray for a classic and timeless style. It can also be combined with bolder colors like mustard yellow or deep red for a more daring and contemporary look. Te Papa Green is a versatile color that can be worn in various settings.

Complementary color

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