Torea Bay
General Information about #183AA3
The hex color #183AA3, also known as Torea Bay, is a deep, saturated shade of blue within the blue-violet hue range. It's a color that evokes feelings of depth, stability, and sophistication. In the RGB color model, it is composed of 9.41% red, 22.75% green, and 63.92% blue. In the CMYK color model, which is used for printing, it consists of 85.37% cyan, 64.31% magenta, 0% yellow, and 36.08% black. This color is often associated with trust, intelligence, and authority, making it a popular choice for corporate branding and designs aiming to convey a sense of professionalism and reliability. The color name 'Torea Bay' suggests a connection to the sea, further enhancing its calming and serene qualities.
The color #183AA3, also known as Torea Bay, presents some accessibility challenges, particularly when used as a background or text color. Its relatively low lightness value means it requires careful consideration of contrast ratios to ensure readability for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using Torea Bay, it's crucial to pair it with a lighter color, such as a pale yellow or off-white, to achieve sufficient contrast. Tools like contrast checkers can help determine if the color combination meets accessibility standards. When used for interactive elements such as buttons or links, it's important to provide additional visual cues, such as changes in color or state on hover or focus, to aid users who may have difficulty perceiving color differences. In general, the color should be carefully considered and tested to ensure it works well for the widest possible range of users.
Shades
Digital Color Formats
Alternative colors
- #3b5998
A slightly lighter shade of blue that offers improved contrast while maintaining a similar aesthetic.
- #808080
A neutral gray can provide a safer and more accessible background color for text.
- #333333
A dark shade of grey provides similar visual appeal, and improved contrast when paired with lighter colors
Applications
Website Headers
Torea Bay can be effectively used in website headers or navigation bars to create a sophisticated and professional look. Its depth and richness lend a sense of authority and stability. By using it alongside lighter accent colors, such as a clean white or soft grey, you can create a visually appealing interface that is both easy to navigate and pleasing to the eye. This combination works particularly well for businesses aiming to convey trust and reliability, such as financial institutions or legal firms.
Branding and Logo Design
In branding, Torea Bay can be incorporated into logo designs or marketing materials to evoke feelings of trust, intelligence, and sophistication. The deep blue hue is associated with stability and professionalism, making it suitable for companies looking to establish a strong and dependable image. When combined with complementary colors like a muted orange or gold, it can create a visually striking brand identity that stands out while maintaining a sense of elegance.
Interior Design
Torea Bay can be used as an accent color for interior design in living rooms or bedrooms. It could be used in textiles, decorative elements, or wall art to add depth and a sense of calmness to the space. It goes well with natural wood tones, light greys and off-whites to create a balanced and inviting atmosphere. It promotes relaxation and mental clarity and fits into the design of study areas.