Te Papa Green
General Information about #183A3B
The hex color #183A3B, also known as Te Papa Green, is a dark, muted shade of green with a subtle teal undertone. It belongs to the family of greens and evokes a sense of nature, tranquility, and sophistication. In the RGB color model, it is composed of 9.41% red, 22.75% green, and 23.14% blue. In the CMYK color model, it is composed of 59% cyan, 1% magenta, 0% yellow, and 77% black. This color is often associated with calmness, stability, and environmental awareness. It can be found in various applications, from web design and branding to interior design and fashion. The name 'Te Papa Green' suggests a connection to the natural landscape of New Zealand, potentially referencing the colors found in the Te Papa Tongarewa museum or the surrounding environment.
The hex color #183A3B, also known as Te Papa Green, presents some accessibility challenges, especially when used as a text color. Its relatively low luminance value (a measure of perceived brightness) means that it requires careful consideration of contrast ratios against background colors. According to WCAG (Web Content Accessibility Guidelines), sufficient contrast is essential for users with visual impairments to perceive text and interactive elements. To ensure accessibility, #183A3B should ideally be paired with light backgrounds. White (#FFFFFF) or very light shades of gray are suitable choices. When used as a background color, pairing it with white or very light text would be better. Tools like WebAIM's Contrast Checker can be used to accurately assess contrast ratios and ensure compliance with accessibility standards. Furthermore, avoid using this color for essential visual cues without providing alternative cues, such as text labels or icons, to accommodate users who may not be able to distinguish the color effectively.
Shades
Digital Color Formats
Alternative colors
- #2e5455
A slightly lighter shade of green that offers better contrast against dark backgrounds while maintaining a similar aesthetic.
- #4a6567
A desaturated teal that provides a more neutral alternative, suitable for backgrounds or elements requiring less emphasis.
- #0a1e1f
A darker green with a higher contrast to the foreground.
Applications
Nature-Inspired Website Design
Te Papa Green can be used to create a nature-inspired website design, incorporating elements of earth and tranquility. Its muted tone can be employed for background elements, call-to-action buttons (with appropriate contrast), or as an accent color to evoke a sense of environmental consciousness. Furthermore, in user interface design, it can be incorporated into icons or navigational elements to give a clean and modern aesthetic.
Interior Design Accent Color
In interior design, #183A3B can be used as an accent wall color in living rooms or bedrooms to create a relaxing and serene atmosphere. It pairs well with natural wood tones, neutral-colored furniture, and indoor plants. Alternatively, it can be used in smaller doses, such as for cushions, curtains, or decorative accessories, to add a subtle touch of sophistication to a space.
Sustainable Fashion Branding
Te Papa Green can be used in sustainable fashion brands for clothing items or as part of the brand identity. It can be used to represent eco-friendliness, aligning the brand with environmentally conscious values. Additionally, in graphic design, it can be used in marketing materials or packaging, in order to display a earthy color. Using #183A3B can support the messaging of the brand.