Blue Zodiac
General Information about Blue Zodiac
The hex color #182747, also known as Blue Zodiac, is a deep, muted shade of blue with a subtle hint of gray. It belongs to the family of blue colors and is characterized by its relatively low saturation and moderate darkness. In the RGB color model, #182747 consists of 9.41% red, 15.29% green, and 27.84% blue. Its CMYK values are 66.2% cyan, 45.9% magenta, 0% yellow, and 72.2% black. This color evokes feelings of calmness, stability, and sophistication. It is often associated with trust, wisdom, and confidence, making it a popular choice for branding and design applications where these qualities are desired. Its calming effect can create a welcoming, professional or relaxing visual impact.
The hex color #182747, also known as Blue Zodiac, presents certain accessibility challenges. Its dark nature results in a low contrast ratio against typical light backgrounds, which can be problematic for users with visual impairments. To enhance accessibility, it's crucial to pair this color with significantly lighter text or foreground elements. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text (at least 18pt or 14pt bold) to meet WCAG (Web Content Accessibility Guidelines) standards. Consider using tools to verify contrast ratios and adjust colors accordingly. Additionally, avoid using this color as the sole means of conveying important information, as users who are colorblind may not be able to distinguish it effectively. Providing alternative cues, such as text labels or icons, can greatly improve usability for all users.
Shades
Digital Color Formats
Alternative colors
- #283757
A slightly lighter shade of blue that offers improved contrast against white backgrounds, making it a more accessible option for body text.
- #081737
A darker shade of blue that can be used for decorative elements or backgrounds where high contrast is not essential.
- #384767
A neutral tone that complements the blue, making it suitable for backgrounds, text, or elements that require a subtle contrast.
Applications
Web Design
In web design, #182747 can be employed to create a sophisticated and professional aesthetic. It's well-suited for headers, navigation bars, and background elements, especially for websites targeting corporate, financial, or technology sectors. The color evokes trust and reliability, making it a solid choice for establishing brand identity. However, attention to contrast is paramount; pair it with lighter hues such as whites, creams, or light blues for optimal readability and visual appeal. It is very popular in combination with white for creating web designs for fortune 500 companies.
Interior Design
In interior design, Blue Zodiac can be incorporated as an accent color to imbue spaces with a sense of tranquility and elegance. Consider using it for feature walls, upholstery, or decorative accessories in living rooms, bedrooms, or home offices. When combined with natural materials like wood and stone, it creates a harmonious and inviting atmosphere. It is also used in hotels to create relaxing ambiances to improve customer satisfaction. The key is to balance its depth with lighter, warmer tones to prevent the space from feeling too dark or somber.
Fashion
In fashion, #182747 can be a versatile choice for creating stylish and sophisticated looks. It works well for evening wear, outerwear, or accessories, offering a refined alternative to traditional black. It complements a variety of skin tones and can be paired with both neutral and vibrant colors. For example, a Blue Zodiac dress can be accessorized with silver jewelry and nude heels for a classic ensemble. The hex color is used by fashion designers that are focussed on luxury brands, and is a good selection for men and women.