Persian Blue
General Information about Persian Blue
Persian Blue, represented by the hexadecimal code #181DBE, is a deep, vibrant shade of blue often associated with royalty, sophistication, and depth. It belongs to the blue color family and exhibits a strong presence and visual impact. In the RGB color model, it is composed of 9.4% red, 11% green, and 74.5% blue. This significant presence of blue gives the color its characteristic hue. Persian Blue is often used to evoke feelings of trust, stability, and intelligence, making it a popular choice in branding and design applications. Its rich tone allows it to stand out and create a memorable impression. This color is also perceived as elegant, which allows it to be used in premium or luxurious products. This color can be seen in the flag of Iran.
The hex color #181DBE, also known as Persian Blue, presents significant accessibility challenges. Its dark hue results in a low contrast ratio against standard light backgrounds, such as white (#FFFFFF). This low contrast can make text and other elements difficult to read for users, especially those with visual impairments or color blindness. According to WCAG guidelines, sufficient contrast is crucial for ensuring content is perceivable. To improve accessibility, consider using #181DBE with much lighter text colors like white or very pale yellows to meet contrast ratio requirements. Alternatively, use #181DBE sparingly, avoiding its use for critical text or interactive elements. Using a color contrast checker is essential to verifying compliance with accessibility standards. Another approach to take when using this color would be to ensure that text is large enough. Large text requires less contrast to meet WCAG standards.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, Persian Blue can be utilized as a vibrant accent color to draw attention to specific elements, such as call-to-action buttons or headings. It works best when paired with neutral backgrounds to ensure readability and avoid overwhelming the user. For example, using #181DBE for a button against a white or light gray background will make it stand out. In data visualization, it could represent a category in charts or graphs, allowing for easy differentiation. However, careful consideration should be given to color contrast for accessibility, especially when using it for text or interactive components. Limit the use of this color in large blocks of text, so users don't get overwhelmed. This color would work best when combined with a white or yellow text.
Fashion and Interior Design
In fashion, Persian Blue can serve as a bold choice for evening wear or statement accessories. A dress in this color would be eye-catching and sophisticated, while accessories such as scarves or handbags can add a pop of color to a more subdued outfit. It pairs well with metallic accents like silver or gold, and can be complemented by neutral tones such as black, white, or gray to create a balanced look. For interior design, Persian Blue can be used as an accent wall color or for statement furniture pieces to create a focal point in a room. It works well in rooms with ample natural light, and can be paired with lighter colors to prevent the space from feeling too dark.
Logo and Branding
In graphic design, Persian Blue could be incorporated into a company's logo or branding materials to convey a sense of creativity and innovation. It can be used in backgrounds or as an accent color to highlight key information. When utilizing this color in graphic design make sure it follows the company's brand guidelines and target audience to effectively convey the intended brand message. This color works perfectly if the company want to represent loyalty, trust and security. Ensure the color harmonies effectively with other colors and elements in the design to create a cohesive visual impact. To do so, perform user testing and feedback to ensure the design is well-received and meets its objectives.