Jacksons Purple
General Information about Jackson's Purple
The hex color #181C9C, also known as Jackson's Purple, is a dark shade of blue-purple. It's composed of 9.41% red, 10.98% green, and 61.18% blue. In the RGB color model, it has the values (24, 28, 156). This color is often associated with creativity, royalty, and mystery, and it's frequently used in branding and design to convey a sense of sophistication and luxury. Jackson's Purple is best suited for applications where a sense of depth and elegance is desired. Historically, purple dyes were expensive to produce, making purple hues symbols of wealth and power. This association continues to influence our perception of purple colors today.
The hex color #181C9C, also known as Jackson's Purple, presents certain accessibility challenges. Its dark hue results in a low contrast ratio against lighter backgrounds, potentially making text or interface elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. For text to be accessible, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #181C9C, it is essential to pair it with very light colors such as whites or very light yellows to meet these standards. Furthermore, avoid using this color for essential interactive elements without proper contrast adjustments. Ensuring sufficient contrast not only benefits users with visual impairments but also enhances overall usability for all users, particularly in varying lighting conditions or on different display types.
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Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Jackson's Purple can be used as a background color for headers or call-to-action buttons, creating a sense of luxury and sophistication. When designing a beauty and cosmetic product website or app, this color can serve as a very effective call to action button, to trigger sales and engagement. However, ensure that the text color used on top of it is light enough to be accessible. The color is also useful when designing print, clothing, and even interior designs. This can be applied to wall colors and furniture designs. It evokes a sense of royalty and prestige, making it suitable for brands seeking to convey elegance.
Fashion
In fashion, #181C9C can be used for elegant evening wear or as an accent color in accessories like scarves or handbags. Jackson's Purple is well-suited in this field because of its ability to complement a variety of skin tones. When used correctly, it creates a striking and memorable visual impact. The depth and richness of Jackson's Purple lends itself well to both matte and shiny fabrics, making it a versatile choice for different styles and occasions, whether you want to design for weddings, parties, or even a trip to the groceries store.
Interior Design
In interior design, Jackson's Purple can be applied as an accent wall color in a bedroom or living room. Paired with neutral tones like gray or beige, it adds a touch of sophistication without overwhelming the space. The color creates a calming and relaxing environment, and it can be particularly effective in creating a luxurious atmosphere. Furniture upholstery, decorative pillows, and artwork can also incorporate Jackson's Purple to tie the room together and create a sense of harmony and depth. It is suitable for creating luxurious or relaxing atmospheres.